Digital Privacy & Security

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Five Charts Explaining the State of Third-Party Data

Dec 26, 2018

Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.

Consumers Say Brands Ask for Too Much Information

Dec 07, 2018

Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.

Many People Feel They Lack Control Over Their Personal Data

Nov 30, 2018

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.

Protecting Customer Data Is a Top Challenge for CMOs

Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.