Digital Privacy & Security
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
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Leading Applications for Accidental Data Leaks According to US IT Security Decision-Makers, Nov 2019 (% of respondents)
How Important Is It to US Smart Speaker Owners that Their Smart Speakers Personalize Responses Based on Preferences/Interests? (% of respondents, June 2019)
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CCPA Is Here, But Many Companies Are Still Not Compliant
Jan 03, 2020
For months, survey data has shown that very few US businesses are ready to comply with the California Consumer Privacy Act (CCPA). With the legislation having kicked in on January 1, at least half of US companies may still be struggling to comply.
China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Dec 26, 2019
China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.
Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile
Dec 19, 2019
Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).
Privacy Year in Review: A Look Back at How 2019 Was a Preview of What's in Store in 2020
Dec 16, 2019
We couldn’t have been more correct in late 2018 when we predicted that privacy concerns would snowball in 2019, creating greater challenges for digital marketers with regard to audience identification, targeting and tracking.