Digital Privacy & Security
Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.View this Report
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eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
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What Factors Would Make Internet Users Worldwide* More Comfortable with Using Smart Technology that Tracks Location or Records Video/Audio? (% of respondents, Aug 2019)
Which Industries Do Consumers in Select Countries* Trust to Protect Their Data? (% of respondents, Aug 2019)
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Meredith Corp's Alysia Borsa on Effects of GDPR and CCPA on Publishing
Oct 29, 2019
In recent years, the digital advertising and media industries have had to reckon with changes to how they can use customer data. The EU's General Data Protection Regulation (GDPR) set standards for how companies can use personal data, and the California Consumer Privacy Act (CCPA) will follow suit starting in 2020. Industry-led changes like Safari’s Intelligent Tracking Prevention (ITP) and similar browser updates have also restricted what marketers and media companies can do.
Culture Clash on Facial Recognition: China and the West Take Different Paths
Oct 21, 2019
Consumers’ use and acceptance of biometric technology—especially facial recognition—varies widely, depending on which part of the world you’re in.