Digital Privacy & Security

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Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing

Sep 20, 2018

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Not Everyone Wants to Share Their Data in Exchange for Personalization

Sep 12, 2018

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.

What Types of Data Will GDPR Impact Most?

Sep 07, 2018

A few particular categories are most susceptible to new regulations, like behavioral targeting.

Some Marketers Are Cutting Back on Third-Party Data

Sep 05, 2018

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

The GDPR Hasn't Affected People's Experience with Brands

Aug 31, 2018

Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them.

The GDPR Is a Cookie Monster

Aug 27, 2018

Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.

How the GDPR Spotlights Social Media Firms

Aug 21, 2018

New data regulations are leading UK internet users to ask tech platforms to remove their personal data.

Congress Is Preoccupied by Big Tech

Aug 16, 2018

Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.