Digital Privacy & Security
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.View this Report
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Digital Marketing in Today’s Privacy-Conscious World
What Companies Need to Know About GDPR, CCPA and Other Industry Changes in the Next 12 Months
Facebook’s Privacy Moves
Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Latin America Digital Ad Spending 2019
As More Consumers Turn to Digital, Ad Spending Grows
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
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Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising
Jun 24, 2019
After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.
How Browser Privacy Updates Are Affecting Influencer Attribution
May 27, 2019
Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.
How GDPR Affected Marketers in Its First Year
May 23, 2019
It’s been one year since GDPR became enforceable and marketers are still anxious about data regulation. Since the law went into effect, ad trade groups have become more accepting of outside regulation but they still want to shape the laws that affect their industry.