Digital Privacy & Security



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How Publishers Are Responding to GDPR

May 22, 2018

With the deadline for GDPR fast approaching, we speak with Richard Reeves, managing director of the UK's Association of Online Publishers, about the challenges publishers face in dealing with the new privacy rules. The regulations, he says, may be the most significant change the advertising and media sectors have faced in a generation.

How Consumers Around the World Feel About the GDPR

May 21, 2018

In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer analysts on both sides of the Atlantic discuss how consumers feel about the looming GDPR rules. Are consumers in Europe even aware of the rules, and do they care?

Americans Say, 'Bring On the Data Privacy Regulations!'

May 21, 2018

Americans may not be widely familiar with Europe's looming GDPR regulations, but they say they would like regulators to take similar steps in the US.

Dealing with the Media Trust Meltdown

May 11, 2018

In the wake of the Cambridge Analytica revelations, as well as the continued rise of “fake news,” consumer confidence in mainstream media poses challenges for marketers. eMarketer co-founder Geoff Ramsey offers thoughts on the brewing crisis, and what marketers need to do to help solve it.

TMI: Some Consumers Regret Oversharing Online

May 09, 2018

A new survey finds that many consumers worry about how much personal information they've shared online, particularly sensitive information like their credit card details.

What Marketers Should Know About Digital Security

May 07, 2018

In the latest episode of "Behind the Numbers," eMarketer analysts Victoria Petrock and Nicole Perrin talk about what kinds of cyberthreats are out there, why marketers should care and what they can do about it.