Digital Privacy & Security

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CCPA Is Here, But Many Companies Are Still Not Compliant

CCPA Is Here, But Many Companies Are Still Not Compliant

Jan 03, 2020

For months, survey data has shown that very few US businesses are ready to comply with the California Consumer Privacy Act (CCPA). With the legislation having kicked in on January 1, at least half of US companies may still be struggling to comply.

China Advertising Year in Review: Trends from 2019 that Are Here to Stay

China Advertising Year in Review: Trends from 2019 that Are Here to Stay

Dec 26, 2019

China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Dec 19, 2019

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

Privacy Year in Review: A Look Back at How 2019 Was a Preview of What's in Store in 2020

Privacy Year in Review: A Look Back at How 2019 Was a Preview of What's in Store in 2020

Dec 16, 2019

We couldn’t have been more correct in late 2018 when we predicted that privacy concerns would snowball in 2019, creating greater challenges for digital marketers with regard to audience identification, targeting and tracking.