Digital Media Buying



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What’s Holding Programmatic Audio Back?

Aug 10, 2018

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.

How GDPR Is Moving Ad Budgets Toward Private Marketplaces

Aug 07, 2018

Data privacy concerns are driving ad buyers to work closer with their publisher partners.

Five Charts Explaining the State of Brand Safety

Jul 27, 2018

YouTube's recent removal of Inforwars videos illustrates why brand safety is one of the biggest challenges in digital ad buying. Here are five charts explaining the current state of the space.

Ads.txt Demonstrates Why Video Is Fraudsters' Favorite Ad Format

Jul 26, 2018

The Guardian’s ad-buying test shows that domain spoofing is rampant for video inventory, but not display.

When Building Ad Tech, It’s All About the Costs

Jul 26, 2018

Advertisers want to build their own ad buying platforms to reduce tech taxes, but they need deep pockets to make it happen.

Why Marketers Can't Seem to Avoid Bombarding You With the Same Ad

Jul 23, 2018

Advertisers aren't any happier than consumers when the same ad keeps getting served over and over and over. The challenge is figuring out when ad frequency reports are accurate.

Should Marketing Campaigns Target Households or Individuals?

Jul 23, 2018

Many marketers now want to combine individual- and household-level targeting practices to better realize core marketing objectives.

Publishers Are Using Fewer Sell-Side Vendors

Jul 17, 2018

Like their advertiser brethren, publishers are culling their programmatic vendors.

How Do Brands in Different Industries Breakout Their Digital Ad Spending?

Jul 16, 2018

In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.

Fear of the Duopoly Remains Strong for Advertisers

Jul 06, 2018

In a survey of over 500 advertising professionals worldwide by Marin Software, 42% of respondents reported the dominance of Facebook and Google as one of the industry trends that will impact their business the most this year.