Digital Media Buying

Reports

More On: Digital Media Buying

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Publishers Worry Programmatic Is Hurting Ad Prices

Dec 10, 2018

According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.

How Dollar Shave Club Approaches Podcasting

Nov 27, 2018

The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

Inertia Prevents Marketers from Re-Evaluating Their Spend

Nov 21, 2018

With digital marketing constantly evolving, marketers are frequently on the lookout for new tactics and technologies that could improve margins and increase revenue. But for those looking to change up how they evaluate their media spend, there are network effects and sunk costs that interfere.

How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Protecting Customer Data Is a Top Challenge for CMOs

Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.

How Political Advertisers on Deadline Utilize Programmatic

Nov 05, 2018

The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.

For Most Brands, Biggest Benefit to Using In-House Is Cost

Oct 23, 2018

An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.

First-Price Auctions Are Driving Up Ad Prices

Oct 17, 2018

Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.

Programmatic In-Housing Is About Digital Transformation—Not Just Media Buying

Oct 11, 2018

Gawain Owen, UK digital strategy director at Jellyfish, explains how brands are making the decision to in-house their programmatic advertising efforts.

What's Driving More CPGs to Programmatic?

Oct 11, 2018

Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.