Digital Media Buying

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First-Price Auctions Are Driving Up Ad Prices

Oct 17, 2018

Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

What Marketers Need To Know About Ads.cert

Sep 27, 2018

The IAB Tech Lab will likely release its spec for ads.cert later this year. This tool—a complement to the previous IAB Tech Lab initiative ads.txt—will give marketers a deeper check against unauthorized ad selling. Confused already? Here’s a primer of what you need to know.

Late Payments in the Ad Tech Space Are Increasingly Common

Sep 21, 2018

Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.

Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing

Sep 20, 2018

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Some Marketers Are Cutting Back on Third-Party Data

Sep 05, 2018

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

Who's Responsible for Brand Safety?

Aug 29, 2018

Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.

More than 60% of UK Media Ad Spending Is Digital

Aug 29, 2018

Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.

Marketers Say Campaign Data Is Reliable for Two Years

Aug 23, 2018

Campaign data can be reused to target ads, but its usefulness doesn't last too long.

Why Marketers Struggle to Consistently Identify Their Audiences

Aug 22, 2018

Marketers are invested in accurately identifying their target audiences, but they often miss the mark.

Audience for Connected TV Grows, but Ad Spending Has Lagged

Aug 16, 2018

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.

What’s Holding Programmatic Audio Back?

Aug 10, 2018

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.