Digital Media Buying

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People Believe Ads Are Becoming More Intrusive

Apr 10, 2018

About 70% of internet users surveyed by Kantar Millward Brown said ads are more intrusive now than they were three years ago.

Web Browsers Reject About Two-Thirds of Cookies

Mar 27, 2018

The cookie is beginning to crumble as users shift their media consumption to mobile devices, and as browsers and regulators crack down on digital privacy.

Marketers Waste About One-Fourth of Their Budgets

Mar 23, 2018

In a survey by Rakuten Marketing, respondents estimated they waste 26% of their marketing budgets on ineffective channels and strategies.

Data Suggests Surprising Shift: Duopoly Not All-Powerful

Mar 19, 2018

Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.

Half of Marketers Want Stricter Viewability Standards

Feb 26, 2018

Publishers are more likely than brand and agency professionals to use industry standards for viewability.

Most Marketers Are Integrating Data Across Their Tech Stacks

Feb 15, 2018

But 43% of respondents in a recent Ascend2 survey said they’re just talking about deploying data across their systems, which underscores the challenge of finding reliable data at scale.

Half of Advertisers Say Ad Spend Won't Drop Even if Fraud Issues Persist

Feb 14, 2018

According to a Warc survey of more than 600 marketing and advertising professionals worldwide, nearly half of respondents disagreed with the notion that brands would reduce their digital ad spend if brand safety, viewability and fraud aren’t resolved.