Digital Media Buying
Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.View this Report
Matt Prohaska, CEO and principal of Prohaska Consulting, discusses why ad buyers continue to shift away from open markets despite much-awaited improvements to transparency.
CEO and Principal
There are 186 charts about 'Digital Media Buying'
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Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
at What Phase During the Campaign Life Cycle Do Senior Marketing Professionals Worldwide Begin Optimization? (% of respondents, Aug 2018)
What Issues Do US Agency and Marketing Professionals Think Blockchain Tech Is Likely to Solve? May 2018 (% of respondents)
Have US Agency and Marketing Professionals Even Completed Any Ad Buying Transactions Using Blockchain? May 2018 (% of respondents)
More On: Digital Media BuyingSee All
First-Price Auctions Are Driving Up Ad Prices
Oct 17, 2018
Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
Advertisers Have Mixed Confidence in Blockchain
Oct 03, 2018
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
What Marketers Need To Know About Ads.cert
Sep 27, 2018
The IAB Tech Lab will likely release its spec for ads.cert later this year. This tool—a complement to the previous IAB Tech Lab initiative ads.txt—will give marketers a deeper check against unauthorized ad selling. Confused already? Here’s a primer of what you need to know.
Late Payments in the Ad Tech Space Are Increasingly Common
Sep 21, 2018
Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.
Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing
Sep 20, 2018
Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.
US Agency and Marketing Professionals' Attitudes Toward Blockchain Technology, May 2018 (% of respondents)
Sep 14, 2018
Some Marketers Are Cutting Back on Third-Party Data
Sep 05, 2018
Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.
Who's Responsible for Brand Safety?
Aug 29, 2018
Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.
More than 60% of UK Media Ad Spending Is Digital
Aug 29, 2018
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
Marketers Say Campaign Data Is Reliable for Two Years
Aug 23, 2018
Campaign data can be reused to target ads, but its usefulness doesn't last too long.
Why Marketers Struggle to Consistently Identify Their Audiences
Aug 22, 2018
Marketers are invested in accurately identifying their target audiences, but they often miss the mark.
Who Do Brand Marketers in Europe* and the US Think Is Responsible for Brand Safety? March 2018 (% of respondents)
Aug 22, 2018
What Does Brand Safety Mean for Digital Campaigns of Brand Marketers in Europe* and the US? March 2018 (% of respondents)
Aug 22, 2018
Audience for Connected TV Grows, but Ad Spending Has Lagged
Aug 16, 2018
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
What’s Holding Programmatic Audio Back?
Aug 10, 2018
Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.