Digital Media Buying

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How Data Science Is Changing Marketing Attribution 

Feb 14, 2019

Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.

Does OTT Have an Ad Fraud Problem?

Feb 04, 2019

Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.

How Are Marketers Successfully Shaking Last-Click Attribution?

Jan 31, 2019

The inaccuracies of last-click attribution are well-documented, yet many marketers still rely on it.

How Will TV Advertising Become More Data-Driven?

Jan 28, 2019

TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.

How Marketers Are Altering Their TV Attribution Strategies

Jan 22, 2019

As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.

Will New Measurement Standards Drive Podcast Advertising?

Jan 15, 2019

Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.