Digital Media Buying

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US Automotive Digital Ad Spending 2019

US Automotive Digital Ad Spending 2019

Jul 25, 2019

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

US Financial Services Digital Ad Spending 2019

US Financial Services Digital Ad Spending 2019

Jul 25, 2019

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

Jul 25, 2019

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

US Retail Digital Ad Spending 2019

US Retail Digital Ad Spending 2019

Jul 25, 2019

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

US Travel Digital Ad Spending 2019

US Travel Digital Ad Spending 2019

Jul 25, 2019

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.

In-Housing Media Buying Helps Bring Control Back to Brands: An Interview with Jenny Chan of Cars.com

Jul 11, 2019

As the relationship between brands and their partner agencies continues to evolve, more brands are looking to bring projects in-house, citing cost as a factor. For Cars.com, however, bringing digital media buying in-house was primarily motivated by the desire to have more control over data, though cost was another consideration.

Five Charts: The State of Header Bidding

Five Charts: The State of Header Bidding

May 30, 2019

As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.

Five Charts: The State of Ad Fraud

Five Charts: The State of Ad Fraud

May 20, 2019

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).

Marketers Are Split on How They Define OTT

Marketers Are Split on How They Define OTT

May 17, 2019

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.

To Stay Competitive, Ad Agencies Mimic Consultancies

To Stay Competitive, Ad Agencies Mimic Consultancies

May 06, 2019

Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.