Digital Display Advertising
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Senior Trend Analyst
There are 52 charts about 'Digital Display Advertising'
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Media Channels for Which Measuring Campaign Attribution Is Easy* According to US Ad Agencies, July 2019 (% of respondents)
Programmatic Display Ad Fraud Rates for Select Countries, Q2 2019 (among impressions analyzed by Pixalate)
Supply-Side Platforms (SSPs) US Publishers Use to Monetize Select Media Types, March 2019 (% of respondents)
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Facebook Messenger Ads: Are They Worth It?
Sep 20, 2018
Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.