Digital Display Advertising
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
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Marketing Tactics in Which B2B Marketers in France Plan to Increase Investment, 2018 & 2019 (% of respondents)
US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
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Facebook Messenger Ads: Are They Worth It?
Sep 20, 2018
Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.