Digital Display Advertising

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Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

Digital Display Advertisers Look to Take Back Control in 2018

Jan 10, 2018

In the latest episode of "Behind the Numbers," eMarketer analysts Debra Aho Williamson, Lauren Fisher and Nicole Perrin discuss the trends likely to affect digital display advertising this year.

For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018

Jan 10, 2018

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.

Mobile Apps, Influencer Marketing Top Fraud Targets for 2018

Jan 03, 2018

Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.

Marketers Need Artificial Intelligence to Reach the Segment of One

Dec 27, 2017

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.

US Digital Display Advertising Will Continue to Climb in 2018

Dec 26, 2017

As the new year begins, many of the effects felt in 2017 from concerns over ad quality and transparency will continue to shape buyer-seller relationships and the flow of dollars between the two.

Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018

Dec 22, 2017

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.

Marketers Need Artificial Intelligence to Reach the Segment of One

Dec 19, 2017

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.