Digital Display Advertising

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Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

Digital Display Advertisers Look to Take Back Control in 2018

Jan 10, 2018

In the latest episode of "Behind the Numbers," eMarketer analysts Debra Aho Williamson, Lauren Fisher and Nicole Perrin discuss the trends likely to affect digital display advertising this year.

For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018

Jan 10, 2018

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.

Mobile Apps, Influencer Marketing Top Fraud Targets for 2018

Jan 03, 2018

Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.