More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.View this Report
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
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Podcasts: A Small but Significant Audience
Apr 30, 2019
Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.