Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
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Ten Key Digital Trends for 2020
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Digital Ad Spending by Industry 2019
Our Report Collection Analyzes Spending for 10 US Verticals; Six in Germany, Five in UK
UK Digital Ad Spending by Industry 2019
In a Digitally Advanced Market, Top Five Industries Spend at Similar Rates
- Digital Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Retail & Ecommerce Sales
- Total Media Ad Spending
- YouTube Viewers
- Alibaba, Worldwide
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Revenues, by Company, Worldwide
- Digital Ad Spending, US
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Managing Partner, Programmatic Practice Lead
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Steps that US IT Security Decision-Makers Have Taken to Comply with Privacy Regulations, Nov 2019 (% of respondents)
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Political Advertising Year in Review: Pressure Builds on Digital Ad Sellers
Dec 17, 2019
The first primary contests for the Democratic presidential nomination are not happening until February 2020, but the heat is already on the biggest digital ad sellers to restrict what they allow political and issue-oriented advertisers to do.
Amazon Advertisers Still Focus Spending on Sponsored Products
Dec 15, 2019
For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.
Total Ad Spend in UK Continues to Slow, Though OOH Advertising Remains a Bright Spot
Nov 21, 2019
Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump because of the World Cup.
Google Maintains Wide Lead in Net US Search Ad Revenues
Nov 18, 2019
Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.