As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
More Marketers Have to Get Real with Teens
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Where Do US Gen Z and Millennial Internet Users Most Often Learn About New Products They Are Interested in Buying? (% of respondents, by gender, Sep 2019)
Social Media Platforms Used by US Gen Z and Millennial Internet Users, by Demographic, Sep 2019 (% of respondents in each group)
Do Internet Users in Canada Think that Their Spending During Black Friday/Cyber Monday Has Changed Their Spending During Boxing Day/Week? (% of respondents, by age, Sep 2019)
Leading US Social Messaging Apps Ranked by Unique Visitors/Viewers, by Race/Ethnicity, Sep 2019 (thousands)
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Attribution Under the Microscope: A Call to Action | Sponsored Content
Nov 04, 2019
Nearly 50% of CMOs say their companies do not have a unified measurement approach across offline and online media, according to a survey from The CMO Club and Catalina Marketing. Catalina shares four ways to use multitouch attribution to uncover actionable insights.
Boomers Are Least Likely to Want to Interact With Brands On Social Media
Oct 28, 2019
Social media usage is common ground across age groups for US consumers, but that commonality masks many differences in the nature of their usage. New research sheds some light on the reasons US consumers in different generations use social media and their attitudes towards these platforms.
How CMOs Can Own the Customer Experience
Oct 21, 2019
Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.
Tailoring Financial Resources and Marketing for an Underserved Hispanic Community
Oct 10, 2019
Gains in education and homeownership have Hispanics poised for improvement in income and net wealth. For now, though, they still have difficulty accessing credit and getting financial services tailored to their needs. For our recent report on US Hispanics, we spoke with demographics experts about what financial services companies need to keep in mind as they market to this community.