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How Mobile and Social Figure into Gen X Shopping

How Mobile and Social Figure into Gen X Shopping

Jul 14, 2019

Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

Millennials Have Diminishing Opinions About Businesses

Millennials Have Diminishing Opinions About Businesses

Jul 08, 2019

Millennials are increasingly skeptical of businesses' motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a new survey from consultancy Deloitte.

What Retailers Need to Know About Boomers

What Retailers Need to Know About Boomers

Jun 23, 2019

Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.

Survey: Prime Day Drives Back-to-School Shopping Beyond Amazon | Sponsored Content

Jun 21, 2019

Now in its fifth year, Amazon Prime Day continues to have a significant impact on back-to-school shopping. But, according to new research from Kelton Global on behalf of RetailMeNot, big opportunities also await for retailers other than Amazon.

LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy

LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy

Jun 20, 2019

As Pride Month continues, brands keen to use Pride-themed content to advertise their products should be aware that customers pick up on this as a marketing ploy.