As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
More Marketers Have to Get Real with Teens
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 1976 charts about 'Demographics'
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Devices Used Regularly by US Parent vs. Nonparent Millennial Internet Users, May 2019 (% of respondents)
Social Media Sites Used by US Parent vs. Nonparent Millennial Internet Users, May 2019 (% of respondents)
US Ride-Hailing Users Who Question Needing to Own a Vehicle, by Generation, Oct 2019 (% of respondents)
Internet Users in Canada Who Prefer Free/Ad-Supported Content vs. Paid Subscriptions, by Age, May 2019 (% of respondents in each group)
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Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?
Jan 27, 2020
Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.
What’s Top of Mind for CMOs Right Now?
Jan 16, 2020
For our report on how the role of the CMO has changed in recent years, we asked more than 60 CMOs about their current priorities and what they’re planning for 2020. Our interviews covered everything from iHeartMedia’s CMO talking about the digital transformation of radio to Ryan Dell taking men’s lifestyle brand MVMT from online to offline.
How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Jan 16, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
Pinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead
Jan 14, 2020
Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.
Toys Are Still Prevalent for Many Kids Today
Jan 13, 2020
Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.
For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth
Jan 06, 2020
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
TikTok's Year in Review: How the App Transformed Social Networking in 2019
Dec 23, 2019
Social networks are no longer what they used to be. Case in point: The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020.
Pinterest CMO on Marrying Aggressive Growth with the Company's Brand Image
Dec 22, 2019
In the beginning of her tenure as Pinterest’s first-ever CMO, Andréa Mallard established the company’s mission and core brand principles, reorganizing her team prior to the successful IPO. Now she’s focused on an aggressive global growth plan.