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Attribution Under the Microscope: A Call to Action | Sponsored Content

Nov 04, 2019

Nearly 50% of CMOs say their companies do not have a unified measurement approach across offline and online media, according to a survey from The CMO Club and Catalina Marketing. Catalina shares four ways to use multitouch attribution to uncover actionable insights.

Boomers Are Least Likely to Want to Interact With Brands On Social Media

Boomers Are Least Likely to Want to Interact With Brands On Social Media

Oct 28, 2019

Social media usage is common ground across age groups for US consumers, but that commonality masks many differences in the nature of their usage. New research sheds some light on the reasons US consumers in different generations use social media and their attitudes towards these platforms.

How CMOs Can Own the Customer Experience

Oct 21, 2019

Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.

Tailoring Financial Resources and Marketing for an Underserved Hispanic Community

Tailoring Financial Resources and Marketing for an Underserved Hispanic Community

Oct 10, 2019

Gains in education and homeownership have Hispanics poised for improvement in income and net wealth. For now, though, they still have difficulty accessing credit and getting financial services tailored to their needs. For our recent report on US Hispanics, we spoke with demographics experts about what financial services companies need to keep in mind as they market to this community.