Content Marketing

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Marketers in Canada Turn to Podcasts for Brand Awareness

Marketers in Canada Turn to Podcasts for Brand Awareness

Aug 14, 2019

In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.

Four Functions Your Web Content Management System Oughta’ Do | Sponsored Content

Aug 09, 2019

Eighty-eight-percent of online shoppers said it’s important for brands and retailers to offer personalized experiences, according to a March 2019 survey from Episerver. In addition to personalization, learn what other three functions are recommended in a web content management system to truly engage your customers.

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

May 14, 2019

Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.