Content Marketing
Reports
Report by Paul Briggs Aug 13, 2019
Canada Content Marketing 2019
An expanding array of formats and distribution channels is making content the catalyst for customer engagement.
View this ReportInterviews
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
Ed LaHood
CEO
Thyng
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Factors that Would Improve Their Brand's Storytelling According to Marketing Professionals Worldwide, Nov 2019 (% of respondents)
Content Marketing Challenges US B2B Professionals Face in Account-Based Marketing, Sep 2019 (% of respondents)
How Are UK and US Marketing and IT Professionals Using Their Content Management Systems (CMS)? (% of respondents, June 2019)
Content Management Systems (CMS) Priorities for UK and US Marketing and IT Professionals in 2020 (% of respondents)
Social Media Content Business Leaders Worldwide Find Most Useful When Researching New Products or Services, Q2 2019 (% of respondents)
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Marketers in Canada Turn to Podcasts for Brand Awareness
Aug 14, 2019
In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.