An expanding array of formats and distribution channels is making content the catalyst for customer engagement.View this Report
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
There are 205 charts about 'Content Marketing'
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How Do UK and US Marketing Professionals Search for Content to Reuse? (% of respondents, by company size, Jan 2019)
Types of Customer Journey Content Marketing Work Done by Agencies Worldwide for Their Clients, April 2019 (% of respondents)
Technologies Used by Agencies Worldwide to Aid Their Clients' Content Marketing Efforts, April 2019 (% of respondents)
Change in Spending on Agencies vs. In-House According to Companies Worldwide, June 2019 (% of respondents)
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Marketers in Canada Turn to Podcasts for Brand Awareness
Aug 14, 2019
In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.
Four Functions Your Web Content Management System Oughta’ Do | Sponsored Content
Aug 09, 2019
Eighty-eight-percent of online shoppers said it’s important for brands and retailers to offer personalized experiences, according to a March 2019 survey from Episerver. In addition to personalization, learn what other three functions are recommended in a web content management system to truly engage your customers.
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.