Consumer Attitudes on Marketing
Reports
Consumer Attitudes on Marketing 2019
Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 214 charts about 'Consumer Attitudes on Marketing'
Most Recent Charts
Top 5 Brands that US Internet Users Trust, by Generation, Dec 2019 (% of respondents in each group)
How Much Do US Internet Users Trust Major Companies to Perform Select Actions? (% of respondents, Dec 2019)
Internet Users in Canada Who Prefer Free/Ad-Supported Content vs. Paid Subscriptions, by Age, May 2019 (% of respondents in each group)
Would US Internet Users Be Comfortable with Retail Stores Using Facial Recognition Technology to Better Personalize Point-of-Sale Advertisements? (% of respondents, Dec 2019)
Attitudes Toward Personalized Mobile Programmatic Ads According to Smartphone Users* in Argentina, Nov 2019 (% of respondents)
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