Consumer Attitudes on Marketing
Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Senior Trend Analyst
There are 214 charts about 'Consumer Attitudes on Marketing'
Most Recent Charts
How Much Do US Internet Users Trust Major Companies to Perform Select Actions? (% of respondents, Dec 2019)
Internet Users in Canada Who Prefer Free/Ad-Supported Content vs. Paid Subscriptions, by Age, May 2019 (% of respondents in each group)
Would US Internet Users Be Comfortable with Retail Stores Using Facial Recognition Technology to Better Personalize Point-of-Sale Advertisements? (% of respondents, Dec 2019)
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