Consumer Attitudes on Marketing
Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
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What Are US Mobile Users' Attitudes About Advertising Within Free vs. Paid Mobile Apps? (% of respondents, April 2019)
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Which Types of Ads Annoy Consumers Most?
Aug 29, 2019
Consumers’ reasons for blocking ads point sharply in the direction of user experience. It’s clear internet users are unhappy with ad loads overall, but there are also some types of ads they like more—or less. The ones that provoke the most ire are those that get in the way of consumers’ ability to view the content they have sought out.
How Many Retail Communications Are Too Many?
Jul 29, 2019
Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.