Consumer Attitudes on Marketing
Reports
Report by Nicole Perrin Dec 4, 2018
Demanding a Better Ad Experience
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 213 charts about 'Consumer Attitudes on Marketing'
Most Recent Charts
Attitudes Toward Select Video Ad Formats Among US Mobile App Users, Q2 2019 (% of respondents)
Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)
What Are UK Internet Users' Attitudes Toward Digital Ads? (% of respondents, by demographic, Nov 2018)
Attitudes Towards Mobile Advertising According to Internet Users In Germany, May 2019 (% of respondents )
Attitudes Toward Personalization Among US Internet Users, Jan 2019 (% of respondents)
More On: Consumer Attitudes on Marketing
See All2019 Update: How Does Brand Safety Impact Consumer Perception? | Sponsored Content
May 28, 2019
It’s now been two full years since brand safety surfaced as a major issue. Since the problem has not dissipated, AdColony surveyed consumers to check in on how their perception of social media and brand safety has changed–or how it has not.
