Consumer Attitudes on Marketing
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Senior Trend Analyst
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Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)
What Are UK Internet Users' Attitudes Toward Digital Ads? (% of respondents, by demographic, Nov 2018)
Attitudes Towards Mobile Advertising According to Internet Users In Germany, May 2019 (% of respondents )
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2019 Update: How Does Brand Safety Impact Consumer Perception? | Sponsored Content
May 28, 2019
It’s now been two full years since brand safety surfaced as a major issue. Since the problem has not dissipated, AdColony surveyed consumers to check in on how their perception of social media and brand safety has changed–or how it has not.