Connected TVs
Reports
US Kids 2020
This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.
View this ReportInterviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 169 charts about 'Connected TVs'
Most Recent Charts
Where Do Internet Users in Germany Watch TV/Video Content? (% of respondents, Q4 2018 & Q3 2019)
Where Do US Internet Users Watch TV/Video Content? (% of respondents, Q4 2018 & Q3 2019)
Which Connected Devices Do Internet Users in the Netherlands Own or Have Access to? (% of respondents, 2018 & 2019)
Roku User Metrics Worldwide, Q3 2017-Q3 2019
Growth in Time Spent Viewing Over-the-Top (OTT) Streaming Video Worldwide, by Content Type and Device, Q3 2019 (% change)
More On: Connected TVs
See AllConnected TV Trends 2020 | Roundup
Jan 13, 2020
Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.
Who Controls Connected TV Ad Budgets?
Dec 02, 2019
Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.
Television Update Fall 2019
Nov 26, 2019
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
US Connected TV Advertising 2019
Nov 25, 2019
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year
Nov 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
