Connected TVs
We track usage and ad spending for “smart” or “hybrid” TVs connected to the internet, allowing access to other content and apps. This term includes both TVs that have this feature built in and those connected via set-top box or video game console.
Catch up on the latest
Article
Connected TV poised to gain US viewership and ...
Article
Apple TV+ leans into quality, Prime Video tries to ...
Report
The Insurance CMO Report 2022
Article
Meta and Google’s hold on digital advertising ...
Report
Q2 2022 Digital Video Trends
QUICK LINKS
Reports
Forecasts
Charts
Related
Reports
See All
Report
The Insurance CMO Report 2022
Report
Q2 2022 Digital Video Trends
Report
US Time Spent with Media 2022
Report
TV Ad Spending 2022
Report
UK Time Spent with Media 2022
Report
Upfront TV and Digital Video 2022
Report
Latin America Ad Spending 2022
See More
Forecasts
See All
Connected TV, US
Programmatic Ad Spending, US
YouTube, US
Roku, US
Google Chromecast & Home Users, US
Hulu, US
Upfront Ad Spending, US
Apple, US
Programmatic Ad Spending
Hulu
Google Chromecast & Home Users
Roku
Connected TV Users & Households
YouTube Viewers
Charts
See All
Related
More On: Connected TVs
Article
Connected TV poised to gain US viewership and advertiser interest
Article
Apple TV+ leans into quality, Prime Video tries to reset, and ...
Report
The Insurance CMO Report 2022
Article
Meta and Google’s hold on digital advertising loosens as TikTok ...
Report
Q2 2022 Digital Video Trends
Report
US Time Spent with Media 2022
Article
Advertisers are losing $1 billion on CTV ads that run while TVs ...
Article
CTV is fueling the US TV ad industry
Report
TV Ad Spending 2022
Article
5 research-backed ways to prepare for CTV's reign | Sponsored ...