Classified Ad Spending
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Report by Corey McNair Nov 14, 2018
Digital Ad Spending in China 2018
Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.
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US Digital and Total Media Ad Spending, by Format, 2014-2020 (billions)
US Digital and Total Ad Spending Growth, by Format, 2014-2020 (% change)
Digital Ad Spending Share in China, by Channel Type, 2015-2021 (% of total)
Digital Ad Spending Share in Mexico, by Format, 2014-2018 (billions of Mexican pesos and % of total)
Digital Ad Spending Share in Brazil, by Format, 2018 (billions of Brazilian reals and % of total)
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US Ad Spending
Apr 18, 2018
Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.