Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.View this Report
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Most Significant Barriers to Pursuing Current Strategic Priorities According to Marketing vs. Nonmarketing C-Level Executives Worldwide, Aug 2019
Current Stage of Data Leadership* at Their Company According to C-Level Executives Worldwide, Sep 2019 (% of respondents)
How C-Level Executives Worldwide Use Trusted Data to Strategic Advantage at Their Company, by Stage of Data Leadership, Sep 2019 (% of respondents)
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What’s Top of Mind for CMOs Right Now?
Jan 16, 2020
For our report on how the role of the CMO has changed in recent years, we asked more than 60 CMOs about their current priorities and what they’re planning for 2020. Our interviews covered everything from iHeartMedia’s CMO talking about the digital transformation of radio to Ryan Dell taking men’s lifestyle brand MVMT from online to offline.
Pinterest CMO on Marrying Aggressive Growth with the Company's Brand Image
Dec 22, 2019
In the beginning of her tenure as Pinterest’s first-ever CMO, Andréa Mallard established the company’s mission and core brand principles, reorganizing her team prior to the successful IPO. Now she’s focused on an aggressive global growth plan.
Mozilla CMO Jascha Kaykas-Wolff on the Merits of Agile Marketing
Dec 02, 2019
Jascha Kaykas-Wolff, CMO of Mozilla, thinks some marketers struggle with communicating priorities to the rest of their organization, which is why he’s a fan of Agile marketing.
Poshmark CMO on How Adaptive Leadership Skills and a Team-Centric Approach Fuel Success
Nov 17, 2019
When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.
Attribution Under the Microscope: A Call to Action | Sponsored Content
Nov 04, 2019
Nearly 50% of CMOs say their companies do not have a unified measurement approach across offline and online media, according to a survey from The CMO Club and Catalina Marketing. Catalina shares four ways to use multitouch attribution to uncover actionable insights.
How CMOs Can Own the Customer Experience
Oct 21, 2019
Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.