Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.View this Report
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
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What Are the Top Drivers of the Digital Transformation Strategy of Companies Worldwide? (% of respondents, by country/region, April 2019)
C-Level Executives Worldwide Who Agree with Select Statements on Digital Transformation, by Country/Region, April 2019 (% of respondents in each group)
Number of Digital Transformation Programs/Digital Projects that Companies Worldwide Have Undergone in the Past 5 Years, by Country/Region, April 2019 (% of respondents in each group)
How Long Have Companies Worldwide Been on Their Digital Transformation Journeys? (% of respondents, by country/region, April 2019)
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Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.