Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.View this Report
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What Barriers Would Prevent Chief Information Security Officers (CISOs) Worldwide* from Achieving Success? (% of respondents, Aug 2019)
How Do Chief Information Security Officers (CISOs) Worldwide* Define Success? (% of respondents, Aug 2019)
Allocation of Marketing Budget for Companies in North America and the UK, by Marketing Channel, Aug 2019 (% of total)
Allocation of Marketing Budget for Companies in North America and the UK, by Marketing Programs and Operational Areas, Aug 2019 (% of total)
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Mozilla CMO Jascha Kaykas-Wolff on the Merits of Agile Marketing
Dec 02, 2019
Jascha Kaykas-Wolff, CMO of Mozilla, thinks some marketers struggle with communicating priorities to the rest of their organization, which is why he’s a fan of Agile marketing.
Poshmark CMO on How Adaptive Leadership Skills and a Team-Centric Approach Fuel Success
Nov 17, 2019
When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.
Attribution Under the Microscope: A Call to Action | Sponsored Content
Nov 04, 2019
Nearly 50% of CMOs say their companies do not have a unified measurement approach across offline and online media, according to a survey from The CMO Club and Catalina Marketing. Catalina shares four ways to use multitouch attribution to uncover actionable insights.
How CMOs Can Own the Customer Experience
Oct 21, 2019
Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.