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Mozilla CMO Jascha Kaykas-Wolff on the Merits of Agile Marketing

Dec 02, 2019

Jascha Kaykas-Wolff, CMO of Mozilla, thinks some marketers struggle with communicating priorities to the rest of their organization, which is why he’s a fan of Agile marketing.

Poshmark CMO on How Adaptive Leadership Skills and a Team-Centric Approach Fuel Success

Nov 17, 2019

When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.

Attribution Under the Microscope: A Call to Action | Sponsored Content

Nov 04, 2019

Nearly 50% of CMOs say their companies do not have a unified measurement approach across offline and online media, according to a survey from The CMO Club and Catalina Marketing. Catalina shares four ways to use multitouch attribution to uncover actionable insights.

How CMOs Can Own the Customer Experience

Oct 21, 2019

Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.