C-Level Executives
Reports
How’s that Digital Transformation Going?
Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.
View this Report
Interviews
How Mercer’s Global CMO Modernized the Marketing Department
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
Jeanniey Mullen
Global CMO
Mercer
Charts
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How Has the Role of CMO Changed in the Last Few Years for Companies Worldwide? (% of respondents, Sep 2018)
What's Top of Mind for CMOs Worldwide Next Year? (% of respondents, Sep 2018)
What Are the Top Challenges CMOs Worldwide Have with Data? (% of respondents, Sep 2018)
How Often Are CMOs Worldwide Marketing Decisions Based on Data-Driven Insights? (% of respondents, Sep 2018)
Current vs. Planned* Approach to Digital Marketing According to CMOs Worldwide, Sep 2018 (% of respondents)
More On: C-Level Executives
See AllMartech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.
Percent of TV Budget Allocated to the Upfronts in 2019 According to CMOs Worldwide (% of respondents)
Nov 12, 2018
What Is the Impetus for Marketing in China for Companies Worldwide? (% of respondents, Sep 2018)
Nov 12, 2018
Business Execs Believe More Countries Will Adopt GDPR-Like Laws
Oct 25, 2018
Earlier this week, Apple CEO Tim Cook praised the EU’s General Data Protection Regulation and advocated for stricter privacy laws in the US. Whenever the head of the world’s first $1 trillion company applauds regulation, people take notice. But Cook isn’t the only one in the business world who believes more data laws are coming our way.
