Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.View this Report
More ReportsSee All
How Collaboration Tools and Strategies Can Align Organizations with Business Objectives
How’s that Digital Transformation Going?
A Slideshow of How Marketers, Agencies and Ad Tech Executives View Their Efforts
The Modern Marketing Department 2018
Evolution Through Digital Transformation
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
There are 201 charts about 'C-Level Executives'
Most Recent Charts
What Barriers Would Prevent Chief Information Security Officers (CISOs) Worldwide* from Achieving Success? (% of respondents, Aug 2019)
What Is the Most Stressful Aspect of the Job for Chief Information Security Officers (CISO) Worldwide*? (% of respondents, Aug 2019)
More On: C-Level ExecutivesSee All
Attribution Under the Microscope: A Call to Action | Sponsored Content
Nov 04, 2019
Nearly 50% of CMOs say their companies do not have a unified measurement approach across offline and online media, according to a survey from The CMO Club and Catalina Marketing. Catalina shares four ways to use multitouch attribution to uncover actionable insights.
How CMOs Can Own the Customer Experience
Oct 21, 2019
Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.