C-Level Executives
Reports
Report by Jillian Ryan May 24, 2018
The Modern Marketing Department 2018
To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.
View this Report
Interviews
How Mercer’s Global CMO Modernized the Marketing Department
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
Jeanniey Mullen
Global CMO
Mercer
Charts
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Tactics Retail Ecommerce Executives in Brazil Use to Attract New Customers, Feb 2018 (% of respondents)
Challenges of Ecommerce According to Retail Ecommerce Executives in Brazil, Feb 2018 (% of respondents)
Channels Used by Their Customers to Contact Customer Service According to Retail Ecommerce Executives in Brazil, Feb 2018 (% of respondents)
Adoption of Blockchain According to CIOs Worldwide, June 2017 (% of respondents)
Ways in Which C-Level Executives Worldwide Work Toward Their Company Vision, Culture and Operations, by Company Performance, Dec 2017 (% of respondents)
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Marketing Spending Growth According to US Marketing Executives, Feb 2012-Feb 2018 (% change)
Apr 11, 2018
Expected Marketing Spending Growth According to US Marketing Executives, by Industry, Feb 2018 (% change)
Apr 11, 2018
The Trials of Collecting Location Data
Oct 12, 2017
A survey of top executives points to the many challenges they face with location data, particularly its accuracy and usability. But that doesn’t mean they’re cutting back.