C-Level Executives



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Is Your CEO Tweeting Without Supervision?

Aug 22, 2018

Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.

Why Marketers Are Skeptical About Vendors Fulfilling Promises

Jul 27, 2018

In an IBM and CMO Council survey of senior marketing, supply chain and ecommerce execs worldwide, 48% of respondents said their investments in data are paying partial returns, but they doubt their vendors will deliver on all of their pledges.