C-Level Executives
Reports
The Modern Marketing Department 2018
To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.
View this Report
Interviews
How Mercer’s Global CMO Modernized the Marketing Department
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
Jeanniey Mullen
Global CMO
Mercer
Charts
There are 626 charts about 'C-Level Executives'
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What Opinions Do Senior Executives Worldwide Hold About Blockchain Technology? April 2018 (% of respondents)
Which Blockchain Models Are Senior Executives Worldwide Focusing Their Activities on? April 2018 (% of respondents)
What Blockchain Use Cases Are Companies Working on According to Senior Executives Worldwide? April 2018 (% of respondents)
How Much Do Senior Executives in Select Countries Plan to Spend on Blockchain Technology? April 2018 (% of respondents)
How Do Senior Executives Worldwide Currently View the Relevance of Blockchain to Their Company? April 2018 (% of respondents)
More On: C-Level Executives
See AllIs Your CEO Tweeting Without Supervision?
Aug 22, 2018
Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
Strategic Risk that Worries Marketing Executives Worldwide the Most, May 2018 (% of respondents)
Jul 31, 2018
Biggest Strategic Opportunity According to Marketing Executives Worldwide, May 2018 (% of respondents)
Jul 31, 2018
Change in Partner/Supplier Approach According to Marketing Executives Worldwide, May 2018 (% of respondents)
Jul 31, 2018
Why Marketers Are Skeptical About Vendors Fulfilling Promises
Jul 27, 2018
In an IBM and CMO Council survey of senior marketing, supply chain and ecommerce execs worldwide, 48% of respondents said their investments in data are paying partial returns, but they doubt their vendors will deliver on all of their pledges.
