C-Level Executives
Reports
Report by Jillian Ryan Feb 28, 2019
Digital Transformation
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.
View this ReportInterviews
How Mercer’s Global CMO Modernized the Marketing Department
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
Jeanniey Mullen
Global CMO
Mercer
Charts
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Which Organizational Competencies Do Companies Worldwide Need to Develop the Most? (% of respondents, Q4 2018)
Companies Worldwide with a Digital Management Initiative or Transformation Program Underway, 2018 & 2019 (% of respondents)
Most Important Sources of Revenue Growth According to CMOs Worldwide, April 2018 (% of respondents)
Attitudes/Behaviors Customers Have Toward Brands According to CMOs Worldwide, April 2018 (% of respondents)
Level of Importance in Collaborating with Other C-Level Executives According to CMOs Worldwide, by Executive, April 2018 (% of respondents)
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Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.