C-Level Executives
Reports
Report by Jillian Ryan Feb 28, 2019
Digital Transformation
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.
View this ReportInterviews
How Mercer’s Global CMO Modernized the Marketing Department
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
Jeanniey Mullen
Global CMO
Mercer
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How Many More Digital Tools, Applications or Platforms Do Executives Worldwide Use Today vs. 5 Years Ago? (% of respondents, Feb 2019)
Which Digital Tools, Applications or Platforms Do Executives Worldwide Rely on to Manage Their Work Currently vs. in 5 Years? (% of respondents, Feb 2019)
How Much of Their Workforce Do CEOs Worldwide Plan to Train/Upskill in New Digital Capabilities? (% of respondents, Feb 2019)
CEOs Worldwide Who Believe that Agility Is Beneficial for Business, 2018 & 2019 (% of respondents)
Top Business Priorities of CEOs Worldwide, Q4 2018 (% of respondents)
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Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.