C-Level Executives
Reports
Report by Jillian Ryan Feb 28, 2019
Digital Transformation
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.
View this ReportInterviews
How Mercer’s Global CMO Modernized the Marketing Department
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
Jeanniey Mullen
Global CMO
Mercer
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What Are the Top Challenges for US CMOs in Effectively Managing Customer Experience in Their Company? (% of respondents, Aug 2019)
Most Important Digital Media Channels in Which to Invest According to US CMOs, Q2-Q3 2019 (% of respondents)
What Was the Business Growth Rate for US Companies Last Year? (% of respondents, Q2-Q3 2019)
Marketing Metrics Used by US CMOs, Q2-Q3 2019 (% of respondents)
Leading External Environment* Opportunities for Businesses Worldwide, April 2019 (% of respondents)
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Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.