Brand Marketing
Reports
Germany Programmatic Digital Display Ad Spending
Programmatic will account for 80.0% of all digital display ad spending in Germany this year, or €2.34 billion ($2.76 billion). Double-digit annual growth will persist through 2021.
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See AllDigital Audio Advertising
Exploring Opportunities in Streaming Audio, Podcasts and Smart Speakers
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Interviews
How US Brands Can Leverage Amazon for International Expansion
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
Daniel Knijnik
Co-Founder and CEO
Quartile
Charts
There are 160 charts about 'Brand Marketing'
Most Recent Charts
Top Challenges Faced by Senior Executives in China When Leveraging Digital Media to Grow Their Brands Overseas, Aug 2019 (% of respondents)
Top 10 Brands in the UK, Ranked by Brand Value, 2019 (billions and % change vs. prior year)
What Are US Millennials' Favorite Brands? (Jan 2019)
Internet Users in Germany Who Have Purchased a Product/Service Based on Social or Traditional Media Advertising, by Media/Platform, Dec 2018 (% of respondents)
Top 15 Brands in Indonesia, Ranked by Brand Value, 2019 (billions and % change vs. prior year)
More On: Brand Marketing
See AllHow Burrow Leverages Podcasts to Drive Brand Awareness
Nov 20, 2019
Next year, the average US adult will spend more time listening to digital audio—whether that’s streaming radio or podcasts—than traditional radio, according to our estimates. As adoption continues to grow, so does advertiser investment.
MVMT’s CMO on What It Takes to Be a Successful D2C Marketer
Oct 17, 2019
When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.
B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Oct 09, 2019
The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Oct 07, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.
Chipotle CMO Chris Brandt on Telling the Company's Story as It Makes Its Comeback
Oct 07, 2019
For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.
Having Established an Online Presence, Many D2Cs Eye Physical Retail
Oct 01, 2019
More direct-to-consumer (D2C) brands are moving away from their digitally native foundations and experimenting with physical retail locations in the form of pop-ups, showrooms or fully fledged brick-and-mortar stores.
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce
Sep 26, 2019
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.
Rebuilding a Brand to Remain Relevant: An Interview with Dunkin’ CMO Tony Weisman
Sep 20, 2019
In his two years in the role, Dunkin' Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a business focused on drinks and donuts; and become laser-focused on user-generated content (UGC).
Consumer Trust Relies Heavily on Reviews and Brand Honesty
Sep 04, 2019
In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.
The Rise of Retailer- and Brand-Operated Marketplaces
Aug 12, 2019
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.
