Brand Marketing
Reports
Germany Programmatic Digital Display Ad Spending
Programmatic will account for 80.0% of all digital display ad spending in Germany this year, or €2.34 billion ($2.76 billion). Double-digit annual growth will persist through 2021.
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See AllDigital Audio Advertising
Exploring Opportunities in Streaming Audio, Podcasts and Smart Speakers
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Interviews
How US Brands Can Leverage Amazon for International Expansion
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
Daniel Knijnik
Co-Founder and CEO
Quartile
Charts
There are 169 charts about 'Brand Marketing'
Most Recent Charts
Challenges that Brand Marketers* Worldwide Believe Direct-to-Consumer (D2C) Brands May Not Forsee, Aug 2019 (% of respondents)
Which Tools/Systems Do Marketing Professionals Worldwide Use to Create Their Brand's Story? (% of respondents, Nov 2019)
Factors that Would Improve Their Brand's Storytelling According to Marketing Professionals Worldwide, Nov 2019 (% of respondents)
Quality of Their Brand's Storytelling According to Marketers Worldwide, Nov 2019 (% of respondents)
How Do Client-Side Marketers and Agency Executives Worldwide Expect the Current Balance of Their Investment in Brand vs. Performance to Change*? (% of respondents, Oct 2019)
More On: Brand Marketing
See AllHow Aetna Uses Content Marketing to Educate Consumers on Healthy Living
Jan 27, 2020
An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.
How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Jan 16, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
How Handy Became Known for More than Just Its Home Cleaning Services
Jan 14, 2020
For many consumers who have seen early ads for Handy, they may know the company solely for house cleaning. It focused mostly on marketing that segment in the beginning, but it also provides a range of other services, including home renovation and installations.
For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth
Jan 06, 2020
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
Dec 29, 2019
Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.
Pinterest CMO on Marrying Aggressive Growth with the Company's Brand Image
Dec 22, 2019
In the beginning of her tenure as Pinterest’s first-ever CMO, Andréa Mallard established the company’s mission and core brand principles, reorganizing her team prior to the successful IPO. Now she’s focused on an aggressive global growth plan.
'Retail as a Service' Platforms Will Help Brands and Retailers Scale
Dec 16, 2019
While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.
For The Farmer's Dog, Word of Mouth Is Key to Customer Acquisition
Dec 04, 2019
After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.
How Burrow Leverages Podcasts to Drive Brand Awareness
Nov 20, 2019
Next year, the average US adult will spend more time listening to digital audio—whether that’s streaming radio or podcasts—than traditional radio, according to our estimates. As adoption continues to grow, so does advertiser investment.
MVMT’s CMO on What It Takes to Be a Successful D2C Marketer
Oct 17, 2019
When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.