Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.View this Report
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
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What Primary Data Attributes Do Brand Marketers in North America Leverage to Drive Personalization? (% of respondents, Sep 2019)
Attributes that Senior Marketers Worldwide Have Prioritized in Order to Secure Trust Between Their Brand and Their Customer, Q2 2019 (% of respondents)
What Do UK and US Marketers Believe to Be the Lifespan of Mobile Data? (% of respondents, July 2019)
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Will CCPA Have GDPR-Like Effects?
Jul 25, 2019
As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.