Big Data
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Digital Marketing in Today’s Privacy-Conscious World
Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.
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What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
Greg Sobiech
Founder and Managing Partner
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Which Select Initiatives Do Companies Worldwide Say Are Their Top Priorities in the Next 12 Months? (% of respondents, Q2 2019)
Leading Business Priorities Over the Next Few Years for Companies Worldwide, April 2019 (% of respondents)
How Are Companies Worldwide Leveraging Analytics? (% of respondents, April 2019)
What Elements of the Marketing Strategy of Companies Worldwide Are Important to the Success of Their Business in 2-3 Years? (% of respondents, May 2019)
What Data Attributes Do Data Professionals Worldwide Lack Visibility Into? (% of respondents, April 2019)
More On: Big Data
See AllWill CCPA Have GDPR-Like Effects?
Jul 25, 2019
As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.
