Big Data
Reports
Using Marketing Data for Merchandising
Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
View this ReportInterviews
Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement
From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 698 charts about 'Big Data'
Most Recent Charts
Importance of Data Quality According to US B2B Professionals, 2016-2018 (% of respondents)
How Well Do US B2B Professionals Integrate Data with Their Customer Relationship Management (CRM) Systems? July 2018 (% of respondents)
Difficulty of Aligning Sales and Marketing Data When Executing Programs Across Multiple Channels According to US B2B Professionals, July 2018 (% of respondents)
What Types of Personal Customer Data Do Senior Marketing Executives Worldwide Expect to Use Less Often as Part of GDPR Compliance? Q3 2018 (% of respondents)
Senior Marketing Executives Worldwide Whose Company Has* a Person/Team Dedicated to Data Protection, Q3 2018 (% of respondents)
More On: Big Data
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How Has Usage of Online and Third-Party Data Changed According to US Marketers? Aug 2018 (% of respondents)
Aug 28, 2018
Marketers Say Campaign Data Is Reliable for Two Years
Aug 23, 2018
Campaign data can be reused to target ads, but its usefulness doesn't last too long.
Some People Say Their Data Is Worth More than Their Car
Aug 14, 2018
Recent controversies over data security may be amping up consumer concerns about privacy. A new survey asked how much consumers valued their data. The answer was simple: a lot.
Customer Data Platform (CDP) Tactics Used by US Senior Marketers, June 2018 (% of respondents)
Aug 14, 2018
How Much Are Companies Spending on Technology?
Aug 13, 2018
A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.
Marketing Data Isn’t Just for Ads Anymore
Aug 10, 2018
Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power their product and merchandising efforts.
How B2B Marketers Can Step Up Their Precision and Personalization
Aug 09, 2018
Ian Dahlman, vice president of search and analytics at gyro, explains why B2Bs must continuously test their assumptions about who their audiences are and what they want.
How Brands Connect Marketing and Merchandising Data for Real-Time Results
Aug 09, 2018
Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.
Mining Google and Amazon for Search Data Can Lead to Marketing Gold
Aug 09, 2018
Wes MacLaggan, senior vice president of marketing at Marin Software, discusses why marketers need to keep mining search and other types of data to stay competitive.
