Big Data
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Getting Smart About Artificial Intelligence
This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.
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What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
Greg Sobiech
Founder and Managing Partner
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What Challenges Do Companies Worldwide Face Concerning the Day-to-Day Management of Data? (% of respondents, Nov 2018)
Reasons that IT Leaders Worldwide Say Data Is Completely or Mostly Integrated at Their Company, Nov 2018 (% of respondents)
What Do US Tech Executives See as the Most Significant Technologies of the Next 5-10 Years? (% of respondents, Summer 2018)
Change* in Audience Data/Related Activation Solutions Spending According to US Companies, 2018 & 2019 (% of respondents)
Factors that US Digital Marketers Expect Will Be Important in Driving Their Data-Driven Marketing and Media Initiatives in 2019 (% of respondents)
More On: Big Data
See AllData Managers Feel Overwhelmed by Abundance of Tools
Mar 20, 2019
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
Data Science Is in Demand at Ad Agencies
Mar 05, 2019
Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.
Will Facebook’s Latest Scandal Affect Its Ad Business?
Feb 28, 2019
The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.
Can AI and GDPR Co-Exist?
Feb 20, 2019
Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.
