Big Data
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Digital Marketing in Today’s Privacy-Conscious World
Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.
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What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
Greg Sobiech
Founder and Managing Partner
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Use Cases for US Companies' Customer ID Resolution Programs, Oct 2019 (% of respondents)
What Do US Companies Use to Help Identify Their Customer Across Devices and Touchpoints? (% of respondents, Oct 2019)
Which Ad Experience Would US Internet Users Most Appreciate vs. Find Most Creepy if They Gave Companies Access to Their Data? (% of respondents, July 2019)
Changes in the Nature of Competition that Data and Analytics Have Brought About in Their Industry According to C-Level Executives and Senior Managers Worldwide, Dec 2018 (% of respondents)
Current Company Data Practices According to C-Level Executives and Senior Managers Worldwide, Dec 2018 (% of respondents)
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Will CCPA Have GDPR-Like Effects?
Jul 25, 2019
As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.