Big Data
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Digital Marketing in Today’s Privacy-Conscious World
Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.
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What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
Greg Sobiech
Founder and Managing Partner
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Which Data Types Do US Companies Utilize in Their Marketing Efforts? (% of respondents, April 2019)
Dollars and Conversion Rates US Companies Expect with vs. Without Accurate and Actionable Data, April 2019 (% of respondents)
Important Factors to Marketing Performance Success According to US Companies, May 2019 (% of respondents)
What Have US Companies Experienced as a Result of Poor Marketing/Media Data Quality? (% of respondents, May 2019)
Consequences of Poor Data Quality According to US Companies, May 2019
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Will CCPA Have GDPR-Like Effects?
Jul 25, 2019
As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.
