Big Data


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How Brands Link Offline Activity to Mid-Funnel Customer Engagement

May 17, 2018

Ashwin Navin, co-founder and CEO of Samba TV, explains what forms of data are critical for fleshing out mid-funnel engagement.

Using Engagement Metrics to Predict Real Business Outcomes

May 17, 2018

Jennifer Zeszut, co-founder and chief customer officer of Beckon, discusses how brands are turning customer engagement metrics into scores and ratings that predict real business outcomes.

Marketers Grade Their Personalization Efforts a 'C'

May 07, 2018

In a survey of 300 US marketers by Evergage and Researchscape, 46% of respondents rated their personalization as a "C," making it the most popular response given.

One-Fifth of Companies Believe Most of Their Customer Data Is Inaccurate

Apr 30, 2018

In a study conducted by Experian of 1,000 employees worldwide, respondents said that on average about 30% of their firms’ customer data is inaccurate.