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Protecting Customer Data Is a Top Challenge for CMOs

Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.

How Poor Data Quality Mucks Up Attribution

Nov 09, 2018

Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.

Ad Trade Groups Are Changing How Data Gets Labeled

Oct 31, 2018

Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.

How Data Exhaust Can Overload Digital Marketers

Oct 29, 2018

Marketers are drowning in information. And sometimes it makes more sense for them to scrap the excess data than to sift through and make sense of it.

What Is the Future of Third-Party Data?

Oct 22, 2018

With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies.

Why Marketers Struggle with Data-Driven Personalization

Oct 18, 2018

In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.

Is Deterministic Data Facing an Identity Crisis?

Oct 10, 2018

In the latest episode of "Behind the Numbers," ad tech expert Lauren Fisher and digital advertising specialist Nicole Perrin talk with Neustar’s vice president of marketing solutions, Michael Schoen, about the deterministic data misconception.

Making Sense of Large Data Sets Is AI's Strength

Oct 08, 2018

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

Cloud Computing Is Primed to Overhaul Business Analytics

Oct 01, 2018

Emerging technologies may ease struggles that businesses have with analytics.