Baby Boomers

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How Boomers Are Aging in Place

How Boomers Are Aging in Place

Nov 14, 2019

Aging in place evokes an image of baby boomers staying put in the homes they’ve inhabited for decades, leaving only when carried out feet first. But it’s tempting to suggest that the phrase describes boomers’ lives in general as they become certifiably elderly. Amid chatter about boomers transforming the nature of old age, the reality is that they’re moving through a stage where people are more attached to what’s familiar and less attracted (or even averse) to what’s novel.

Boomers Are Least Likely to Want to Interact With Brands On Social Media

Boomers Are Least Likely to Want to Interact With Brands On Social Media

Oct 28, 2019

Social media usage is common ground across age groups for US consumers, but that commonality masks many differences in the nature of their usage. New research sheds some light on the reasons US consumers in different generations use social media and their attitudes towards these platforms.