B2C Ecommerce Sales

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How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry

Jan 16, 2020

For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.

Amazon vs. Walmart: Who’s Really Winning Online Grocery?

Amazon vs. Walmart: Who’s Really Winning Online Grocery?

Jan 15, 2020

Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.

Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing

Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing

Dec 29, 2019

Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.

Shoppable Content Will Evolve Toward Sight, Sound and Motion

Dec 19, 2019

Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

'Retail as a Service' Platforms Will Help Brands and Retailers Scale

Dec 16, 2019

While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.

Amazon Advertisers Still Focus Spending on Sponsored Products

Amazon Advertisers Still Focus Spending on Sponsored Products

Dec 15, 2019

For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.

Why Amazon Advertisers Pay Top Dollar for Clicks

Dec 02, 2019

Amazon’s ad business is booming, and more advertisers are spending—and spending more—on the platform. That means both prices and competition for ad slots are high.

The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce

Dec 01, 2019

The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.