B2C Ecommerce Sales
The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.View this Report
- Digital Shoppers and Buyers
- Digital Travel Sales
- Retail & Ecommerce Sales
- Amazon, US
- Amazon, Worldwide
- Digital Travel Sales, US
- Digital Travel Sales, Worldwide
- Digital Travel Sales, by Country
- North America Retail, by Country
- Retail & Ecommerce Sales, North America
- Retail & Ecommerce Sales, US
- Retail & Ecommerce Sales, Worldwide
- Retail & Ecommerce Sales, by Country
- Top 10 US Retail Ecommerce Sales, by Company
Despite the push to drive holiday shoppers to ecommerce, Hickory Farms still sees a big part of their seasonal sales through brick and mortar. Judy Ransford, CMO of the Chicago-based specialty food company spoke with eMarketer's Andrew Lipsman about their holiday outlook for both online and offline.
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Black Friday Weekend* Retail Ecommerce Sales** in Brazil, by Shopping Day, 2018 & 2019 (millions of Brazilian reals)
Black Friday Weekend* Retail Ecommerce Sales** Growth in Brazil, by Shopping Day, 2019 (% change vs. prior year)
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How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Jan 16, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
Amazon vs. Walmart: Who’s Really Winning Online Grocery?
Jan 15, 2020
Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
Dec 29, 2019
Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.
Shoppable Content Will Evolve Toward Sight, Sound and Motion
Dec 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
'Retail as a Service' Platforms Will Help Brands and Retailers Scale
Dec 16, 2019
While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.
Amazon Advertisers Still Focus Spending on Sponsored Products
Dec 15, 2019
For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.
Why Amazon Advertisers Pay Top Dollar for Clicks
Dec 02, 2019
Amazon’s ad business is booming, and more advertisers are spending—and spending more—on the platform. That means both prices and competition for ad slots are high.
The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce
Dec 01, 2019
The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.