This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.View this Report
In some B2B businesses, only a small subset of the customer base actually drives the largest portion of their profitability. Bain & Company's Mark Kovac explains how B2Bs can realign their growth strategy to existing accounts with the most potential.
Global Head of Commercial Excellence Group, Partner
Bain & Company
There are 61 charts about 'B2B Sales'
Most Recent Charts
Do B2B Buyers Worldwide Prefer Accessing Select Information Online or Offline? (% of respondents, Feb 2019)
How Frequently Do B2B Buyers Worldwide Place Online Orders with Their Top 10 Suppliers? (% of respondents, Feb 2019)
Share of Products that B2B Buyers Worldwide Currently Purchase Online vs. What Share They Would Prefer to Purchase Online, Feb 2019 (% of respondents)
What Are the Biggest Challenges to Sales Development According to US B2B Sales Development Professionals? (% of respondents, Q4 2018)
More On: B2B SalesSee All
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.