Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.View this Report
Jay Bowden, Google's industry director for the tech B2B (business-to-business) vertical, talks about mobile marketing for B2B companies.
Industry Director, Tech B2B Vertical
There are 44 charts about 'B2B Mobile'
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Current vs. Expected* Share of Marketing Budget Allocated to Mobile According to US B2B vs. B2C Marketing Executives, by Sector, Feb 2018 (% of total)
Primary Way in Which US B2B Marketing Decision-Makers Utilize Their Mobile Tool for Marketing, Oct 2017 (% of respondents)
US B2B Marketing Decision-Makers' Preferred Channel for Customer Outreach, Oct 2017 (% of respondents)
Current vs. Expected* Percent of Marketing Budget Allocated to Mobile According to US B2B vs. B2C Marketing Executives, by Sector, Aug 2017 (% of total)
More On: B2B MobileSee All
Primary Device Used by B2B Marketing Professionals Worldwide to Consume Content, April 2017 (% of total traffic tracked by NetLine)
Jul 11, 2017
Most Effective Digital Channels Used for Collecting Marketing Data According to B2B Marketing and Sales Professionals Worldwide, July 2017 (% of respondents)
Jul 01, 2017
Primary Device Used by US B2B Buyers to Place Orders with Amazon Business, by Industry, May 2017 (% of respondents)
Jun 27, 2017
Listen In: Can B2B Marketers Shift to a 'Mobile First' Mentality?
Jun 16, 2017
Mobile continues to be a challenge for B2B marketers. eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers' expectations and the customer experience.
B2B Mobile—How to Effectively Reach the Ever-More Mobile Buyer
Jun 15, 2017
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
Top 5 Priorities for Their Company in 2017 According to B2B Digital Marketers Worldwide (% of respondents)
May 01, 2017
Mobile Priorities in 2017 According to B2B Digital Marketers Worldwide, by Industry (% of respondents)
May 01, 2017
Primary Device Used to Access B2B Content in Canada, 2016 (% of total traffic tracked by SqueezeCMM)
Mar 09, 2017
Current vs. Expected* Percent of Marketing Budget Allocated to Mobile According to US B2B vs. B2C Marketers, by Sector, Aug 2015-Feb 2017 (% of total)
Feb 28, 2017
Percent of Their Website Traffic that Is Mobile According to US B2B Marketers, 2015 & 2016 (% of respondents)
Jan 31, 2017
US B2B Marketers Who Plan to Invest in Responsive Design in 2016 vs. 2017 (% of respondents)
Jan 31, 2017
Mobile Usage Among B2B Buyers Expected to Grow
Jan 12, 2017
As mobile use continues to rise, mobile devices are no longer a secondary consideration for buyers or their work.
B2B Companies Paying More Attention to Mobile
Dec 22, 2016
Russell Glass, vice president of products for LinkedIn Marketing Solutions, spoke with eMarketer about how B2Bs can make the most of mobile marketing.