B2B Marketing

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B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers

Oct 09, 2019

The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.

How B2B Companies Are Meeting Rising Digital Experience Expectations | Sponsored Content

Oct 04, 2019

Increasing digital expectations from customers or partners is the top external business threat for 84% of respondents in Episerver’s digital experience survey of 700 decision-makers in enterprise B2B organizations.

SAP’s Alicia Tillman on the Makeup of a Modern Marketing Team and an Experience-Driven Economy

Sep 24, 2019

As CMO of one of the largest software companies in the world, SAP’s Alicia Tillman believes that quality of experience is at the center of today’s economy. Even in the B2B sector, Tillman focuses her efforts on telling a consumer-centric story, not only marketing to the stakeholders in charge of purchasing technology, but also the employees who use it. She finds that her marketing team does this best when data is successfully interpreted and used to shape a narrative that resonates with consumers of technology within the business.