Artificial Intelligence (AI)
This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
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Technologies that Add Value* to Business According to Companies Worldwide, Nov 2018 (% of respondents)
In Which Areas Do Healthcare Professionals Worldwide* Feel Comfortable Using AI? (% of respondents, May 2019)
What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
How Will Marketing Departments at Digital Retailers in North America Invest in Select Emerging Technologies in 2019? (% of respondents, Feb 2019)
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Can Conversational Commerce Save Retail? | Sponsored Content
Jul 12, 2019
About 85% of consumer transactions happen inside of a retail location, but most conversational commerce companies only focus on 15% of transactions that happen online. Inmar shares why marketers don’t need to limit chatbots and other one-to-one tools to just ecommerce transactions.
Artificial Intelligence Trends 2019
Jul 11, 2019
The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.
How AI and Machine Translation Are Changing the Language Services Industry
Jul 04, 2019
As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.
Chatbots Useful for Some Customer Service, but Can't Do Everything Yet
May 14, 2019
Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.