Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.View this Report
Diana Verde Nieto, co-founder and CEO of Positive Luxury, discusses how the affluent demographic—and luxury itself—has changed.
Diana Verde Nieto
Co-Founder and CEO
There are 93 charts about 'Affluent'
Most Recent Charts
Amount that Internet Users in Brazil Plan to Spend on Christmas Gifts, by Demographic, Oct 2019 (% of respondents)
Share of Christmas Gift Purchases that Internet Users in Brazil Plan to Make Digitally, by Demographic, Oct 2019 (% of respondents)
Smartphone Users in Brazil Who Have Ever Made a Proximity Mobile Payment, by Demographic, Aug 2019 (% of respondents)
More On: AffluentSee All
How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.