Ad & Marketing Creative



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In-Housing Is About More Than Programmatic

Jan 17, 2019

Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.

Will AI Change How People Approach Creative Work?

Aug 08, 2018

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

How Digital Transformation Is Remaking Creative

Jul 05, 2018

How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.