Ad & Marketing Creative
Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics. Creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Founder and Managing Partner
Should Brands Produce Custom Creative for Social In-Stream Ads?
Manager, Digital, Social and CRM
Jaguar Land Rover North America
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How Do US Creative Teams and In-House Agencies Manage Language Support? (% of respondents, Jan 2019)
Level of Development/Integration of US Creative Teams and In-House Agencies, Jan 2019 (% of respondents)
What Benefits Do US Creative Teams and In-House Agencies Experience as a Result of Charging Their Clients for Services? (% of respondents, Jan 2019)
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In-Housing Is About More Than Programmatic
Jan 17, 2019
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.