Ad & Marketing Creative
Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics. Creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Founder and Managing Partner
Should Brands Produce Custom Creative for Social In-Stream Ads?
Manager, Digital, Social and CRM
Jaguar Land Rover North America
There are 13 charts about 'Ad & Marketing Creative'
Most Recent Charts
What Are US Marketing and Creative Professionals' Attitudes Toward Their Organizations' Creative and Marketing Leadership and Development? (% of respondents, Dec 2018)
How Confident Are Female vs. Male Senior Marketing Professionals Worldwide that They Are Creating Advertising that Avoids Gender Stereotypes and Is Gender-Balanced? (% of respondents in each group, Aug 2018)
Attitudes Toward Creating Advertising for Females and Males According to Female vs. Male Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents in each group)
More On: Ad & Marketing CreativeSee All
In-Housing Is About More Than Programmatic
Jan 17, 2019
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.
What Is the Most Important Factor for Marketing Professionals Worldwide When Creating a Content-Led Campaign? (% of respondents, Dec 2018)
Jan 08, 2019
How Do Client-Side Marketers and Agency Executives Worldwide Define Innovation? (% of respondents, Q3 2018)
Nov 19, 2018
What Is the Most Effective Method for Creative Professionals Worldwide to Communicate with Their Teammates? (% of respondents, June 2018)
Nov 01, 2018
What Technical Skills Would Creative Professionals Worldwide Like to Develop? (% of respondents, June 2018)
Nov 01, 2018
Will New Technology Create More or Less Demand in the Next Three Years for Creative Professionals Worldwide? (% of respondents, June 2018)
Nov 01, 2018
Will AI Change How People Approach Creative Work?
Aug 08, 2018
Advertisers and artists believe that artificial intelligence will boost their output over the next two years.
How Digital Transformation Is Remaking Creative
Jul 05, 2018
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.
Creative and Marketing Professionals Worldwide Whose Company Is Undergoing Digital Transformation, Jan 2018 (% of respondents)
May 15, 2018