Ad & Marketing Creative
Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics. Creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Founder and Managing Partner
Should Brands Produce Custom Creative for Social In-Stream Ads?
Manager, Digital, Social and CRM
Jaguar Land Rover North America
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In-Housing Is About More Than Programmatic
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Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.
Will AI Change How People Approach Creative Work?
Aug 08, 2018
Advertisers and artists believe that artificial intelligence will boost their output over the next two years.
How Digital Transformation Is Remaking Creative
Jul 05, 2018
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.