Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Senior Trend Analyst
There are 60 charts about 'Ad Blocking'
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US Desktop/Laptop Ad Blocking Users, 2018-2021 (millions, % change and % of desktop/laptop internet users)
Smartphone Ad Blocking User Penetration in Select Countries in Western Europe and the US, 2018-2021 (% of smartphone users)
More On: Ad BlockingSee All
How Publishers Are Responding to Ad Blocking
Sep 30, 2019
Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is struggling with ad-based monetization, and alternative revenue strategies have been gaining importance in recent years.
US Consumers Tolerate Ads if They're Expecting Them or They're Incentivized
Sep 11, 2019
As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.
Ad Blocking Growth Is Slowing Down, but Not Going Away
Jul 26, 2019
Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, we’ve downgraded our estimates of the ad blocking population in France, Germany, the UK and US, as well as our forecast for future growth.