Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
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US Consumers Tolerate Ads if They're Expecting Them or They're Incentivized
Sep 11, 2019
As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.
Ad Blocking Growth Is Slowing Down, but Not Going Away
Jul 26, 2019
Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, we’ve downgraded our estimates of the ad blocking population in France, Germany, the UK and US, as well as our forecast for future growth.