Ad blocking is more prevalent in Germany than any other country in Europe. More than one-quarter of the entire population—21.4 million people—will block ads on a PC and/or mobile device this year.View this Report
Johnny Ryan, chief policy and industry relations officer at ad blocking browser Brave, talks about why the fight against ad blocking isn't working.
Chief Policy and Industry Relations Officer
What Publishers Have to Do to Beat the Ad Blockers
Vice President, Marketing and Professional Services
How Dennis Publishing Takes a Stance Against Ad Blockers Without Turning Off Users
Deputy Managing Director, Digital
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Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.
In Germany, Use of Ad Blockers Driven by Security, Privacy Concerns
Sep 07, 2018
In 2018, an estimated 21.4 million web users in Germany will block ads on a digital device at least monthly—equivalent to 32.0% of internet users and 26.2% of the population.
In France, Digital Ads Are Often Viewed as Intrusive and Irrelevant
Sep 06, 2018
eMarketer estimates that the number of people in France using ad blocking software or tools at least once per month reached 14.1 million in 2017, and will pass 16 million in 2019.
In the UK, Publishers and Marketers See Ad Blocking as a ‘New Normal’
Sep 05, 2018
We estimate that 22.0% of UK internet users will use ad blocking tools this year, compared with 28.7% in France, 32.0% in Germany and 25.2% in the US. Growth in user numbers will slow to single digits for the first time.
What Will Solve Germany's Big Ad Blocking Problem?
Aug 30, 2018
Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.
Ad Blocking Users and Penetration in Germany, France and the UK, 2018 (millions and % of internet users)
Aug 01, 2018
Ad Blocking Users in France, by Device, 2015-2019 (millions, % change and % of total ad blocking users)
Aug 01, 2018