Sports
Reports
Sports OTT Landscape in Mexico
Affordable pay TV plans have kept sports broadcasting largely within traditional channels in Mexico, but consumer demand for live video on all screens is pushing media giants to offer streaming options and opening opportunities for outside players.
View this ReportInterviews
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Charts
There are 193 charts about 'Sports'
Most Recent Charts
US Instagram Story Performance Metrics, by Industry, Q1 2018 & Q1 2019
Leading Ways that Internet Users in China Use VR, by Gender, May 2019 (% of respondents)
Which Product Categories Have US Digital Buyers Purchased Digitally in the Past Month? (% of respondents, by demographic, June 2019)
How Many Times Per Week Do Internet Users in Brazil Watch/Access Esports Content? (% of respondents, Feb 2019)
Internet Users in Brazil Who Play/Practice Esports, Feb 2019 (% of respondents)
More On: Sports
See All
How the NBA Is Using Esports to Grow Its Audience
Mar 19, 2019
Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.