Sports
Reports
Sports OTT Landscape in the US
In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.
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How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Charts
There are 181 charts about 'Sports'
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How Do Internet Users in North America Use Their TV Screens? (% of respondents, Q2 2019)
Pay TV Subscription Status Among US Sports Viewers* vs. Nonviewers, Aug 2019 (% of respondents in each group)
Frequency of Sports Gambling Among US Internet Users, by Age, Aug 2019 (% of respondents in each group)
Types of Sports Content Available via Disney+* Likely to Make US Sports Fans vs. Total Internet Users Cancel Their Cable Subscription, Aug 2019 (% of respondents in each group)
Which Video Services Do Sports Fans Worldwide* Pay for? (% of respondents, March 2019)
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How the NBA Is Using Esports to Grow Its Audience
Mar 19, 2019
Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.