Larger retailers are beginning to act more like digital media companies by leveraging their web traffic and first-party customer data into ad businesses.View this Report
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
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Leading Product Categories that Internet Users in Canada Plan to Buy During 2019 Black Friday vs. Cyber Monday, Oct 2019 (% of respondents)
Reasons that Their Company Plans to Participate in Black Friday* Sales Promotions According to Retail Professionals in Brazil, Aug 2019 (% of respondents)
Reasons that Their Company Does Not Plan to Participate in Black Friday* Sales Promotions According to Retail Professionals in Brazil, Aug 2019 (% of respondents)
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What's Ahead in 2019's Compressed Holiday Shopping Season? | Sponsored Content
Dec 06, 2019
In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.
Kroger’s Hashtag Challenge: A Retailer's Perspective on TikTok
Dec 03, 2019
Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to one of the marketing world’s buzziest new platforms: TikTok.
Returns Are Expected to Be Extra-Concentrated this Holiday Season
Nov 25, 2019
UPS is anticipating a surge of returns this holiday season, leading into the new year. According to the company, 1.6 million packages are expected to be returned daily the week of December 16 leading into Christmas. And a record-breaking 1.9 million returns are expected to take place on this year’s peak returns day—January 2—up 26% over last year.
Female Shoppers Are Getting More Comfortable with Secondhand Fashion
Nov 18, 2019
More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.
Poshmark CMO on How Adaptive Leadership Skills and a Team-Centric Approach Fuel Success
Nov 17, 2019
When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.
Why Retailers Are Getting into Digital Media
Nov 05, 2019
While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.
Driving Customer Loyalty Using Conversational UI | Sponsored Content
Nov 01, 2019
The conversational UI market is seeing massive year-over-year adoption and usage rate increases. Companies believe virtual assistants can and will be able to solve problems across the customer experience, but they just aren’t there yet. Rightpoint shares three planning steps for success.
Dollar Stores Continue to Endure the Retail Apocalypse, for Now
Oct 29, 2019
In a record year for US retail store closures, dollar stores are thriving. Not only are major players opening a significant number of new locations, but more consumers are regularly shopping for groceries at dollar stores than any other time in the past five years. But dollar stores, which have been praised as survivors of the ongoing retail apocalypse, could face new pressure from Amazon come 2020.
Click-and-Collect Will Surge This Holiday Season
Oct 28, 2019
If Amazon is poised to gain share in the first half of the final week before Christmas, click-and-collect orders will tip the scales in the direction of big-box merchants during the second half of that week.