This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.View this Report
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
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How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Jan 16, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
Amazon vs. Walmart: Who’s Really Winning Online Grocery?
Jan 15, 2020
Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.
Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US
Jan 14, 2020
The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.
Toys Are Still Prevalent for Many Kids Today
Jan 13, 2020
Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.
Verishop Doesn’t Want to Be Just Another Marketplace
Jan 10, 2020
In June 2019, former Snapchat chief strategy officer Imran Khan set out to shake up the marketplace landscape, including Amazon, when he launched ecommerce platform Verishop. We recently spoke with Khan about how Verishop is helping direct-to-consumer (D2C) brands scale, as well as its ongoing efforts to give consumers a new way to discover products.
Visual Search Sparks Excitement Among Consumers
Jan 09, 2020
There’s a lot of enthusiasm around retail and tech, particularly visual search. While not mainstream yet, more than half of US internet users said they were most excited about using the technology as part of their shopping experience, according to a survey conducted by ViSenze.
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
Dec 29, 2019
Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.
Looking Back at the Top Retail Podcasts of 2019
Dec 26, 2019
A lot has happened in the retail space in the past 12 months. Nordstrom opened up its flagship store in New York City around the same time that brick and mortar veterans like Barney’s are closing up shop. More consumers got comfortable with buy online, pick up in-store (BOPUS)—especially as more brands adopted the service—and retailers such as Banana Republic and Bloomingdale's rolled out their own clothing rental services hoping to gain mass market appeal.
How Retailers Like Kroger, Poshmark and Dagne Dover Shaped 2019
Dec 25, 2019
This past year, we sat down with several retailers to learn more about their marketing efforts, the channels they rely on most, and how they’re adapting to the continuous change in consumer behavior.
Shoppable Content Will Evolve Toward Sight, Sound and Motion
Dec 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
'Retail as a Service' Platforms Will Help Brands and Retailers Scale
Dec 16, 2019
While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.
Amazon Advertisers Still Focus Spending on Sponsored Products
Dec 15, 2019
For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.
What's Ahead in 2019's Compressed Holiday Shopping Season? | Sponsored Content
Dec 06, 2019
In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.
Kroger’s Hashtag Challenge: A Retailer's Perspective on TikTok
Dec 03, 2019
Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to one of the marketing world’s buzziest new platforms: TikTok.