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Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages

Sep 06, 2018

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.

More than 60% of UK Media Ad Spending Is Digital

Aug 29, 2018

Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.

Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Aug 20, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

What Do Shoppers Really Want from Their Shopping Experience?

Aug 15, 2018

Consumers don't necessarily mind going into stores, but they do expect brick-and-mortar retailers to behave differently than they once did. In the latest episode of "Behind the Numbers," eMarketer Analyst Andrew Lipsman discusses what shoppers expect and how retailers can meet them halfway.

Marketers' Roundtable: Ecommerce in Argentina Isn't a Trend—It's a Consumer Habit

Aug 14, 2018

eMarketer spoke with four local experts about the latest ecommerce trends in Argentina as well as their thoughts on what lies ahead in the years to come.