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How Much Will Retail Sales Grow This Year?

Feb 20, 2019

After a great year for retail—rising 5.3% in 2018—sales will slow but also expand 3.2% in 2019.

What Good Are Feature and Functionality Without Business Outcomes? | Sponsored Content

Feb 15, 2019

Many retailers have dedicated time and effort into becoming “customer-obsessed”—using data-driven insights and engagement to provide meaningful experiences and increase lifetime customer value. But many aren’t seeing the revenue growth. A new study from Listrak, conducted by Forrester Consulting, examines the disconnect between marketing efforts and business outcomes.

In Search of Scale, Direct-to-Consumer Brands Flock to TV

Feb 15, 2019

Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.

Digital Investments Pay Off for Walmart in Ecommerce Race

Feb 14, 2019

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

The Top 10 Retail Marketing Trends of 2019 | Sponsored Content

Feb 08, 2019

How can retailers best connect with shoppers in 2019? RetailMeNot reveals 10 key trends to help marketers shift perspectives, capture audiences and raise the bar on shopping experiences.

How D2C Darling ThirdLove Went From Zero to a Million Customers

Feb 07, 2019

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

Are Younger Shoppers Always More Tech Friendly?

Feb 04, 2019

While recent data reveals big differences in attitudes toward a range of shopping-related technologies, there are some noteworthy exceptions.