Personal Care & Beauty
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.View this Report
Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.
Vice President, Beauty Brand Partnerships
There are 280 charts about 'Personal Care & Beauty'
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What Are the Top 5 Places Where US Shoppers Are Shopping for Personal Care Products? (% of respondents, Oct 2019)
What Are the Most Popular Items on US Internet Users' Wish Lists During the 2019 Holiday Season? (% of respondents, Oct 2019)
US Hispanic Social Media Users' Attitudes Toward Depictions of Beauty in Social Media, July 2019 (% of respondents)
Which Sites Do Female Mobile Users in the EU-5 Use to Purchase Cosmetics Digitally? (% of respondents, by country, June 2019)
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What's Driving Online Sales of Health, Personal Care and Beauty Products?
Jun 20, 2019
We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.