Marketing Management Trends

eMarketer's reports explore emerging trends in marketing and how digital technology is transforming marketing organizations through interviews, analysis, charts, forecasts, data and statistics. Identifying the right key performance indicators (KPIs), tracking social data, doing sentiment analysis, ... and collecting and capturing consumer data through critical touchpoints all add up to a smarter marketing department and position companies for future wins. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How can marketers harness digital transformation?
  • How can marketing data inform decisions throughout the organization?
  • What are the trends transforming marketing?


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Martech Is Eating Up CMOs' Budgets

Nov 15, 2018

As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.