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As Midterm Elections Heat Up, Ad Spending Rises

Sep 25, 2018

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

Digital Banking Users Are Turning to Chatbots

Sep 24, 2018

Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

How Mature Are Marketers' Digital Transformation Efforts?

Sep 19, 2018

Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.

How eBay Attracts Advertisers, but Keeps Its Customer at the Center

Sep 18, 2018

Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.

Advertisers Get Annoyed By Ads Too

Sep 14, 2018

Ad professionals block ads at similar rates to the rest of the population.