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Poor Return Policies Can Hinder Retail Sales

Poor Return Policies Can Hinder Retail Sales

Sep 19, 2019

For many consumers, online shopping isn’t as frictionless as some retailers may think, particularly when it comes to return policies.

Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Sep 18, 2019

As powerhouses like Amazon, Walmart and Target roll out same-day or one-day shipping initiatives, it can be difficult for smaller retailers to keep up. But with the holiday season around the corner, it’s important for retailers to understand that while fast shipping is a key consideration, free shipping is often a requirement.

Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Sep 17, 2019

For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.

Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Sep 16, 2019

Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.

Consumers Are Influenced by Brands on Social

Consumers Are Influenced by Brands on Social

Sep 10, 2019

More brands are using social platforms like Pinterest and Instagram to not only discover new products, but to ultimately buy them. And that seems to be paying off, according to a July 2019 study from rating and review marketing company Yotpo.

Brexit’s Impact on the UK Auto Industry Means a Drop in Digital Ad Spending

Sep 09, 2019

Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.

Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Sep 09, 2019

Consumers today have more payment options than ever. But, while mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.

Q&A: Why Dagne Dover Opened a Pop-Up Shop in NYC

Sep 08, 2019

eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.

The German Auto Industry Is Seeing Slowing Growth in Ad Spend

Sep 04, 2019

Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Sep 04, 2019

In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.

Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits

Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits

Sep 03, 2019

Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth, but Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers.

Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start

Sep 03, 2019

Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.