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Amazon vs. Walmart: Who’s Really Winning Online Grocery?

Amazon vs. Walmart: Who’s Really Winning Online Grocery?

Jan 27, 2020

Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.

How Aetna Uses Content Marketing to Educate Consumers on Healthy Living

How Aetna Uses Content Marketing to Educate Consumers on Healthy Living

Jan 27, 2020

An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Jan 27, 2020

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

Consumers Are Still Split on Facial Recognition

Consumers Are Still Split on Facial Recognition

Jan 26, 2020

While some consumers are warming up to retail tech, others aren’t as charmed by it—even if it results in more personalized experiences.

CES 2020: Companies Step Up to Combat Tech Angst

CES 2020: Companies Step Up to Combat Tech Angst

Jan 23, 2020

Earlier this month, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. As usual, the exhibit space was chock-full of futuristic, eye-popping innovations, including flying Hyundai Ubers, bionic robot sharks, smart pajamas and zero-gravity bathtubs. But beneath the shiny veneers and seemingly endless hype, tech companies are working quietly to address a growing problem: As AI, the internet of things (IoT) and next-generation connectivity relentlessly creep into everyday life, “tech angst” is at an all-time high.

Industry Insights: CES Speaker Series Part 3 | Sponsored Content

Jan 23, 2020

Jayne Pimentel, senior director of growth marketing for DraftKings spoke with eMarketer on her insights and predictions for this year and her takeaways from CES 2020.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

Jan 23, 2020

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

More Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items

More Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items

Jan 22, 2020

Consumers are becoming more cognizant of their spending, some even considering financing high-ticket purchases in an effort to not spend all their money in one transaction.

Industry Insights: CES Speaker Series Part 2 | Sponsored Content

Jan 21, 2020

Rob Pegoraro, a Washington, DC-based freelance tech journalist who writes for USA Today, Fast Company and Yahoo Finance spoke with eMarketer on his insights and predictions for this year and his takeaways from CES 2020.

Digital Will Continue to Disrupt Physical Retail in the UK

Digital Will Continue to Disrupt Physical Retail in the UK

Jan 21, 2020

UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.

How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry

Jan 16, 2020

For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

Jan 14, 2020

The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.

Industry Insights: CES Speaker Series Part 1 | Sponsored Content

Jan 14, 2020

Adobe senior strategic development manager Chris Duffey spoke with eMarketer on his insights and predictions for this year about CES 2020.