Healthcare & Pharma
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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UK Healthcare Professionals Who Agree vs. Disagree with Select Statements About Patient Data and Tech Firms, Oct 2019 (% of respondents)
Factors* that Most Strongly Contribute to Deepening Loyalty to a Specific Healthcare Provider** According to US Internet Users, Sep 2019 (% of respondents)
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How Aetna Uses Content Marketing to Educate Consumers on Healthy Living
Jan 27, 2020
An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.
Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?
Jan 27, 2020
Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.