Healthcare & Pharma
This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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Change* in Marketing Spending on Amazon Ads in 2019 Among D2C Brands Worldwide, by Industry (% of respondents)
How Comfortable Do Internet Users in Canada Feel Accessing Select Health Care Products/Services from Digital Health Providers? (% of respondents, Oct 2018)
What Types of Companies Are US Internet Users Interested in Receiving Personalized Messages From? (% of respondents, March 2019)
What Types of Companies Are UK Internet Users Interested in Receiving Personalized Messages From? (% of respondents, March 2019)
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Amazon's Health and Beauty Sales Soar
Jul 30, 2018
With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?