Healthcare & Pharma
Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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US Internet Users Who Have Used* vs. Intend to Use Digital Marketplaces, by Vertical, Sep 2019 (% of respondents)
US Internet Users Ages 18-34 Who Have Used Digital Marketplaces, by Vertical, Sep 2019 (% of respondents in each group)
Which Industries Do Consumers in Select Countries* Trust to Protect Their Data? (% of respondents, Aug 2019)
More On: Healthcare & PharmaSee All
US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws
Aug 19, 2019
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.