Healthcare & Pharma
Reports
US Healthcare and Pharma Digital Ad Spending 2019
Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.
View this ReportInterviews
How Voice Assistants Will Become More Significant for Seniors
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
Heidi Culbertson
CEO
Marvee
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AR/VR Revenue in China, by Sector, 2018 (billions of Chinese yuan renminbi)
US Internet Users Who Have Used* vs. Intend to Use Digital Marketplaces, by Vertical, Sep 2019 (% of respondents)
US Internet Users Ages 18-34 Who Have Used Digital Marketplaces, by Vertical, Sep 2019 (% of respondents in each group)
Which Industries Do Consumers in Select Countries* Trust to Protect Their Data? (% of respondents, Aug 2019)
Industries in Which US Ad Agencies Execute Advanced TV Buys, July 2019 (% of respondents)
More On: Healthcare & Pharma
See AllUS Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws
Aug 19, 2019
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.