Healthcare & Pharma
Reports
US Healthcare and Pharma Digital Ad Spending 2019
Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.
View this ReportInterviews
How Voice Assistants Will Become More Significant for Seniors
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
Heidi Culbertson
CEO
Marvee
Charts
There are 311 charts about 'Healthcare & Pharma'
Most Recent Charts
Current State of Digital Transformation for Companies Worldwide, by Industry, Feb 2019 (% of respondents)
Digital Video Ad Spending Share in the US, by Industry, 2019 (% of total)
Product/Service Categories that Digital Buyers in France Have Purchased Digitally, Dec 2018 (% of respondents)
For Which Categories Would US Internet Users Trust Advice Generated by AI? (% of respondents, May 2019)
What Types of Transactions Do US Internet Users Prefer to Complete via Phone Call? (% of respondents, May 2019)
More On: Healthcare & Pharma
See AllUS Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws
Aug 19, 2019
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.
