Healthcare & Pharma
Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
There are 256 charts about 'Healthcare & Pharma'
Most Recent Charts
UK Healthcare Professionals Who Agree vs. Disagree with Select Statements About Patient Data and Tech Firms, Oct 2019 (% of respondents)
Factors* that Most Strongly Contribute to Deepening Loyalty to a Specific Healthcare Provider** According to US Internet Users, Sep 2019 (% of respondents)
Types of Payment Methods that US Internet Users Would Use If the Flexibility Was Offered by Their Healthcare Provider*, Sep 2019 (% of respondents)
What Capabilities Do US Internet Users Expect from a Digital Bill Payment Experience with Their Medical Provider*? (% of respondents, Sep 2019)
More On: Healthcare & PharmaSee All
US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws
Aug 19, 2019
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.