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German Financial Ad Spending Gets Boost from Brexit Uncertainty

Aug 26, 2019

While the UK and other EU countries are in the throes of preparing for Brexit, Germany may be benefiting most from changes in the UK’s commercial landscape.

US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services

Aug 02, 2019

We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

Understanding Generation X as High Earners and Big (Stressed) Spenders

Understanding Generation X as High Earners and Big (Stressed) Spenders

Jul 25, 2019

The "forgotten" Generation X makes and spends more than other generations, but they're also financially stressed. So, it's important for marketers to understand how Gen Xers are prioritizing their money and why.