Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.View this Report
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Factors* that Most Strongly Contribute to Deepening Loyalty to a Specific Healthcare Provider** According to US Internet Users, Sep 2019 (% of respondents)
Types of Payment Methods that US Internet Users Would Use If the Flexibility Was Offered by Their Healthcare Provider*, Sep 2019 (% of respondents)
What Capabilities Do US Internet Users Expect from a Digital Bill Payment Experience with Their Medical Provider*? (% of respondents, Sep 2019)
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How Aetna Uses Content Marketing to Educate Consumers on Healthy Living
Jan 27, 2020
An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.