Consumer Products (CPG)
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.View this Report
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US CPG Digital Ad Spending 2019
Private-Label Competition and M&A Dampen Ad Spend Growth
Grocery Ecommerce 2019
Online Food and Beverage Sales Reach Inflection Point
Digital Ad Spending in Germany by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
M.E. LeBlanc & Company
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US Hispanic Social Media Users' Attitudes Toward Depictions of Beauty in Social Media, July 2019 (% of respondents)
What Are the Most Popular Product Categories UK Digital Buyers Purchased Digitally Last Christmas? (% of respondents, Feb 2018 & Feb 2019)
What Are the Most Popular Products that UK Digital Buyers Are Buying Digitally? (% of respondents, April 2019)
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Online Grocery’s Hockey Stick Growth Led by Walmart and Amazon Surge
Oct 24, 2019
Consumers’ desire for affordability and convenience has bolstered demand for online grocery. And as heavy hitters continue to roll out offerings—like Walmart's buy online pick up in-store (BOPUS) and "InHome Delivery" options, as well as Amazon's "Key for Garage" and same-day shipping—their respective double-digit growth speaks for itself.
Retailers Are Revamping Private-Label Grocery
Oct 08, 2019
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce
Sep 26, 2019
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.
Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online
Sep 22, 2019
Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.
Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK
Aug 29, 2019
The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.