Consumer Products (CPG)
Reports
Germany Digital Ad Spending by Industry 2019
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.
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See AllUS CPG Digital Ad Spending 2019
Private-Label Competition and M&A Dampen Ad Spend Growth
Grocery Ecommerce 2019
Online Food and Beverage Sales Reach Inflection Point
Digital Ad Spending in Germany by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
Interviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
Charts
There are 507 charts about 'Consumer Products (CPG)'
Most Recent Charts
What Are the Leading Product Categories that Internet Users in China Expect to Buy on 11/11*? (% of respondents, Oct 2019)
B2C Ecommerce Sales in Italy, by Category, 2019 (billions of € and % change)
Loyalty/Membership Programs to Which US Internet Users Subscribe, Oct 2019 (% of respondents)
What Are the Top 5 Places Where US Shoppers Are Shopping for Personal Care Products? (% of respondents, Oct 2019)
What Are the Most Popular Items on US Internet Users' Wish Lists During the 2019 Holiday Season? (% of respondents, Oct 2019)
More On: Consumer Products (CPG)
See AllFor The Farmer's Dog, Word of Mouth Is Key to Customer Acquisition
Dec 04, 2019
After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.
Online Grocery’s Hockey Stick Growth Led by Walmart and Amazon Surge
Oct 24, 2019
Consumers’ desire for affordability and convenience has bolstered demand for online grocery. And as heavy hitters continue to roll out offerings—like Walmart's buy online pick up in-store (BOPUS) and "InHome Delivery" options, as well as Amazon's "Key for Garage" and same-day shipping—their respective double-digit growth speaks for itself.
Retailers Are Revamping Private-Label Grocery
Oct 08, 2019
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce
Sep 26, 2019
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.
