Consumer Products (CPG)
Reports
Report by Patricia Orsini Jan 23, 2018
Grocery Digital Marketing
Consumers’ increasing use of digital platforms for grocery shopping is improving brands’ understanding of consumer behavior, leading to better ad personalization.
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Interviews
What's Possible for Targeting Based on Offline Purchase Data?
Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.
Nishat Mehta
President, Media Center of Excellence
IRI
Charts
There are 1342 charts about 'Consumer Products (CPG)'
Most Recent Charts
US Internet Users Who Primarily Buy Select Product Categories In-Store vs. Digitally, May 2018 (% of respondents)
Grocery Products that US Internet Users Have Purchased Digitally, by Age, May 2018 (% of respondents in each group)
Product Categories that US Internet Users Have Purchased Digitally, by Age, May 2018 (% of respondents in each group)
Leading Industries in Ireland, Ranked by Digital Display Ad Spending Share, 2017 (% of total)
Total Traffic to Home Improvement Sites* Worldwide, Feb 2017-April 2018 (millions of visits)
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CMO One-to-One: How Papa John's Uses Social Media to Change Brand Perception
Nov 27, 2017
Brandon Rhoten, CMO of Papa John's International, discusses the formula to having an engaging, interesting and consistent brand voice on social media.