Consumer Products (CPG)
CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.View this Report
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Germany Digital Ad Spending by Industry 2019
Retail and Automotive Lead the Field
Grocery Ecommerce 2019
Online Food and Beverage Sales Reach Inflection Point
Digital Ad Spending in Germany by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
M.E. LeBlanc & Company
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What Do Small* US CPG Companies View as the Top Trends Impacting Growth Over the Next 3 Years? (% of respondents, May 2019)
Where Are Small* US CPG Companies Selling Their Products? (% of respondents, by growth rate, May 2019)
More On: Consumer Products (CPG)See All
Retailers Are Revamping Private-Label Grocery
Oct 08, 2019
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce
Sep 26, 2019
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.
Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online
Sep 22, 2019
Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.
Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK
Aug 29, 2019
The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.