Consumer Products (CPG)

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Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Sep 26, 2019

Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.

Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online

Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online

Sep 22, 2019

Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.

Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK

Aug 29, 2019

The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.