Underbanked Trends & Statistics

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Cash App makes play for lifetime consumer relationships with kid accounts

Article
Apr 21, 2026

Family-oriented services could help Cash App snag longtime users.

TikTok wants to offer P2P, lending for Brazilian users

TikTok wants to offer P2P, lending for Brazilian users

Article
Apr 02, 2026

ByteDance could benefit from a digitally savvy under- and unbanked population.

Wells Fargo makes a play for Latino consumers with Marcello Hernandez-starred Super Bowl ad

Article
Feb 06, 2026

As the fastest growing demo in the US, Wells can pick up serious deposits with an engaged base.

Dave’s neobank survive-and-thrive playbook on full display in Q3 earnings

Article
Nov 06, 2025

Dave reported $150.8 million in revenue in Q3 2025, up 63% YoY, and a net income of $92 million. The neobank reported 843,000 new members, a 25% increase in debit card spend to $510 million, short-term advance loan originations of $2 billion, and a customer acquisition cost (CAC) of $19. Neobanks’ original positioning as scrappy underdogs fighting the good fight against banks has transformed. It is now a story about how neobanks carved out a new niche catering to underserved customers, mostly competing with other neobanks.

Nubank applies for US bank charter—gaining ground won’t be easy

Article
Oct 06, 2025

Brazil-based Nubank applied to the OCC for a national bank charter to expand into a country with an adult population of over 250 million and a substantial Latino demographic, particularly in the Southwest.Acquiring a national bank charter doesn’t mean opening a bank for the sake of deposits and lending—payment services without a bank partner may be the goal, at least for now. That would connect Latin Americans with counterparts in the US, competing with remittance services. But a splashy entrance into the US would mean a fight against megabanks for higher-income customers and behemoths like Chime for customers underserved by traditional financial institutions.

Consumers pay with crypto when requested, not by personal preference, per Fed data

Consumers pay with crypto when requested, not by personal preference, per Fed data

Article
Sep 26, 2025

Payee preference was the largest predictor of a consumer choosing to pay in cryptocurrency in 2024, per a report by the Federal Reserve Bank of Kansas City. The GENIUS Act’s passage and the rising interest in stablecoins by incumbents and fintechs may reverse some of these trends as consumers gain regulatory clarity and more use cases.

MoneyGram debuts mobile app to power cross-border payment with stablecoins

Article
Sep 19, 2025

MoneyGram launched a mobile app that uses stablecoins to make cross-border payments easier and cheaper. Investment in crypto services can help MoneyGram secure loyal patrons as its rivals also offer stablecoin-backed cross border payments.

Cash App releases ‘pools,’ a challenger to Venmo Groups, Splitwise payments

Article
Jul 29, 2025

The news: Cash App launched “pools”—a feature to make group payments frictionless—to a limited number of US-based users with plans for a later wider rollout, per a press release. Our take: Cash App wants to cement itself among Gen Z users, households making up to $150,000 annually, and the populations traditionally overlooked by legacy financial institutions.

Latin America's un- and underbanked consumers offer foreign banks a large, accessible market

Latin America's un- and underbanked consumers offer foreign banks a large, accessible market

Article
Apr 14, 2025

Over a third of adults in the region don’t have a bank account. Only the Middle East and Africa has a larger proportion of unbanked consumers, per 2021 World Bank data analyzed by BCG. And the unbanked population is unevenly distributed: Just 59% of low-income consumers and 40% of rural inhabitants in Latin America have access to a banking account, per a January 2023 Mastercard and Americas Market Intelligence (AMI) survey.

Latin America’s Consumer Banking Opportunity

Latin America’s Consumer Banking Opportunity

Report
Mar 31, 2025

The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.

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Banks should follow fintech’s example to bridge the Latino banking divide

Article
Oct 02, 2023

FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

The Fed’s Barr outlines a plan to eliminate racial discrimination in banking to kick off Black History Month

The Fed’s Barr outlines a plan to eliminate racial discrimination in banking to kick off Black History Month

Article
Feb 09, 2023

It and other US regulators promised to increase crackdowns on discriminatory behavior. But they must prove it’s not just a timely PR stunt.

US unbanked households reached a record low of 4.5% in 2021

US unbanked households reached a record low of 4.5% in 2021

Article
Oct 28, 2022

US citizens were motivated to open bank accounts to quickly receive stimulus checks and unemployment benefits.

TD Bank launches a new lending program through Canadian Post Office

TD Bank launches a new lending program through Canadian Post Office

Article
Oct 17, 2022

Citizens will be able to take out loans up to $30,000. The bank plans to offer even more services at post office locations soon.

Revolut’s attempt at shattering banking barriers overlooks underserved groups

Revolut’s attempt at shattering banking barriers overlooks underserved groups

Article
Aug 30, 2022

Though its new ad campaign claims to open the banking world to those normally left out, it misses groups truly in need.

Crypto transactions grow in the US among lower-earning and unbanked adults

Crypto transactions grow in the US among lower-earning and unbanked adults

Article
Jun 01, 2022

They may find it easier to meet their financial needs with digital currency, but it’s unclear how they are spending the assets and whether this promotes financial equity.

Gauging Consumers Across Income Brackets

Gauging Consumers Across Income Brackets

Report
Sep 10, 2020

The pandemic has hit lower-income households especially hard. But its effects are being felt across income brackets, and not always in predictable ways—for instance, upper-income consumers are making the biggest spending cuts.

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