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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Read through guides, explore resource hubs, and sample our coverage.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

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Our Methodology

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Tiktok product discovery trends Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tiktok product discovery trends

TikTok Shop draws surge of small business sellers

TikTok Shop draws surge of small business sellers

Article

May 19, 2026

Discovery tilts toward smaller sellers, tempting retailers to join or risk fading.

Gen Zers say they’re pulling back from TikTok Shop

Gen Zers say they’re pulling back from TikTok Shop

Article

May 11, 2026

63% say they’ve stopped buying, even as discovery power stays strong.

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