Saving Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Saving
Though millennials feel very confident about their financial knowledge, they want to learn more from the experts

Though millennials feel very confident about their financial knowledge, they want to learn more from the experts

Article
Dec 18, 2023

And their desire for more guidance from financial professionals opens up opportunities for strengthening relationships.

The Banking & Payments Show: US banking consumer habits

Audio
Nov 28, 2023

This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.

Gen Z’s retirement savings to take a back seat as student loan payments resume

Article
Oct 04, 2023

Helping Gen Z save for retirement—and navigate competing financial priorities such as student loans—gives banks an opportunity to form long-term relationships with young investors.

US Generation Z Financial Behaviors

US Generation Z Financial Behaviors

Report
Nov 12, 2021

Though half of Gen Z hasn’t yet reached adulthood, it’s well on its way to becoming a financial juggernaut. Here’s an overview of this generation’s unique financial attitudes and behaviors.

Gauging Consumers Across Income Brackets

Gauging Consumers Across Income Brackets

Report
Sep 10, 2020

The pandemic has hit lower-income households especially hard. But its effects are being felt across income brackets, and not always in predictable ways—for instance, upper-income consumers are making the biggest spending cuts.

Podcast | How Kids Earn, Save and Spend

Podcast | How Kids Earn, Save and Spend

Audio
Jan 25, 2019

In the latest episode of "Behind the Numbers," we're checking in with the youngest generation, and looking at their relationship with money. Analyst Mark Dolliver digs into the data about how kids earn money, how much they save and what they are spending it on.

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