Sag Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Sag
With the WGA strike over, streaming turns to an uncertain future
Article
Sep 26, 2023
What the end of the WGA strike means for streaming’s future: Pressure to boost revenues and drive down costs will force dramatic decisions.
Hollywood strikes could cause advertisers to divert video spending
Article
Aug 14, 2023
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
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