Games Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Games
Netflix’s Cyberpunk series shows why streamers want video game adaptations

Netflix’s Cyberpunk series shows why streamers want video game adaptations

Article
Sep 29, 2022

Streamers are clamoring for video game adaptations: Netflix’s latest animated series shows why game publishers and streamers are striking so many deals.

Half of millennials and Gen Z splash out on video games

Half of millennials and Gen Z splash out on video games

Article
Aug 01, 2022

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.

The Daily: Snapchat's sales slump, how to engage Gen Z on social media, and TikTok games

Audio
Aug 01, 2022

On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.

Meta gives parents control of teens’ metaverse

Article
Jun 15, 2022

Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.

Digital gamers powered up during the pandemic

Digital gamers powered up during the pandemic

Article
Jun 13, 2022

Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic.

These apps are ahead of the game on virtual goods

These apps are ahead of the game on virtual goods

Article
May 25, 2022

US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the $0.78 billion they’ll spend on subscriptions. These intangible assets make up a growing industry in the gaming world, especially as more companies—from Nike to Spotify to Chipotle—enter the metaverse via games like Roblox.

How in-game advertisers can level up, according to gamers

How in-game advertisers can level up, according to gamers

Article
May 12, 2022

Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.

Nvidia’s vote of confidence in Intel’s fab plans could help solve GPU supply crunch

Article
Mar 28, 2022

Intel earns Nvidia’s vote as potential foundry partner: Future Intel chip fabs could boost capacity for GPUs and other chips, taking away TSMC and Samsung’s dominance and bringing production closer to home.

The top platforms where US gamers watch esports livestreams

The top platforms where US gamers watch esports livestreams

Article
Dec 15, 2021

Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.

Meta dominates the top 10 mobile apps worldwide

Meta dominates the top 10 mobile apps worldwide

Article
Nov 15, 2021

Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.

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A look at when mobile gamers are most likely to play on smartphones

A look at when mobile gamers are most likely to play on smartphones

Article
Oct 13, 2021

Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.

Over 60% of Olympic opening ceremony streaming time occurred on non-TV devices

Over 60% of Olympic opening ceremony streaming time occurred on non-TV devices

Article
Aug 16, 2021

How Olympic viewers streamed the opening ceremony

More than Just Deals: Singles' Day Is Introducing New Shopping Experiences in China

More than Just Deals: Singles' Day Is Introducing New Shopping Experiences in China

Article
Nov 08, 2020

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

Agencies and Brand Marketers Are Altering Their Planned Sports Ad Spend

Agencies and Brand Marketers Are Altering Their Planned Sports Ad Spend

Article
Jul 27, 2020

Despite the return of some sporting events like NBA exhibition games and the MLB, marketers are delaying their planned ad spend.

The Executive Roundtable: Laura Martin, Needham & Co. | Ad Spending Downdrafts, Netflix's Existential Threat and Gaming as the Future of Entertainment

Audio
Jul 15, 2020

Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

Toy and Hobby Advertisers Are a Pandemic Bright Spot

Toy and Hobby Advertisers Are a Pandemic Bright Spot

Article
May 11, 2020

It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games.

Toys Are Still Prevalent for Many Kids Today

Article
Jan 13, 2020

Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.

Digital Entertainment in France and Germany

Digital Entertainment in France and Germany

Report
Jun 05, 2018

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

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