Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.

Adobe rewires creative workflow with agentic AI: Firefly AI Assistant runs Photoshop to Premiere from one prompt, aiming to speed production.

Integral Ad Science is expanding far beyond verification with IAS Agent, a DSP-embedded AI assistant that analyzes live campaign data and autonomously optimizes safety, suitability, and contextual settings. Built on IAS’s multimodal dataset, the tool evaluates trillions of signals across text, video, audio, and imagery to refine targeting decisions faster than human workflows—early testers reported efficiency gains and reduced waste. IAS frames the product as a step toward agentic advertising, enabling real-time optimization, natural-language insights, and interoperability with other AI systems. The launch comes as private equity bets heavily on independent measurement players amid rising demand for precision and transparency.

AI is drastically changing the digital advertising landscape, and connected TV (CTV) is no exception. In a conversation with EMARKETER, Martin Kristiseter, CEO of media company Digital Remedy, shared his insights on how AI is evolving as a critical copilot for CTV advertising. Using AI tools to handle complexity while leveraging human insight for overall storytelling will help advertisers strike the right balance.

As marketing teams face higher expectations to prove campaign results, leaders expect data-driven work from every department. This means once siloed teams must find smarter ways to work together.