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eMarketer Retail is the new home for eMarketer articles on the entire retail sector, online, on mobile and in stores. Data, news and insights, plus retail and ecommerce data on over 250 retailers.

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Applying Marketing Attribution to the Whole Company

Article | February 21, 2018
Geographies: Worldwide

Digital Security? Marketers, Start Your Engines

Article | February 5, 2018
Geographies: United States

How Marketers Can Protect Themselves from Breaches

Article | January 22, 2018
Geographies: United States

eMarketer's Predictions for Western Europe in 2018

Article | January 18, 2018
Geographies: Western Europe

Five Consumer Trends in China We'll See in 2018

Article | December 28, 2017
Geographies: China

Five Stats to Understand Christmas in Japan

Article | December 21, 2017
Geographies: Japan

Mobile Payments Still a Hard Sell in Mature Markets

Article | December 11, 2017
Geographies: Worldwide

US Travelers Are Heavy Users of Loyalty Programs

Article | November 6, 2017
Geographies: United States

eMarketer Projects Surge in Mobile Payments in China

Article | November 2, 2017
Geographies: China

Consumers Concerned About IoT Device Hacking

Article | October 23, 2017
Geographies: United States