Article
| JUN 15, 2022
In December 2021, Zenith forecast that globally, the cost of advertising would rise by 11% for TV in 2022, compared with 4% for out-of-home, 3% for digital display, 2% for radio, and not at all for print. A relative scarcity of CTV inventory, along with the richness of audience insights from the format, has resulted in higher CPMs than for linear.