eMarketer's hard-working researchers reviewed hundreds of thousands of data releases this year, from the ANA to Zenith and everything in between. In the latest episode of "Behind the Numbers," we take a look at some of the strangest numbers they came across as they dug their way through the data deluge.
For instance, consumers worldwide are spending over an hour each day this year with digital video on mobile devices, according to Zenith. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonas Olsen, vice president of video at PubMatic. He discussed how publisher programmatic strategies can drive video ad monetization. View this webinar and learn:.
Given the estimates of the size of programmatic ad spend this year—about $84 billion worldwide, according to Zenith—Juniper’s estimate represents about half of programmatic display dollars going to fraud. A few factors contribute to this huge disparity in figures.