Forecasts
| APR 29, 2022
Article
| MAY 6, 2022
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 28, 2022
Forecasts
| APR 28, 2022
Article
| JUN 8, 2022
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices. This year, for the first time since we began our forecast, less than half of time spent with YouTube will be on mobile, as viewers pivot to watching these videos on the same screen as their TV programming, separate from their TikToks and Instagram Reels.
Forecasts
| FEB 10, 2022
Article
| FEB 22, 2022
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.
Article
| FEB 11, 2022
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.
Chart
| FEB 1, 2022
Report
| MAR 29, 2022
Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.
Report
| MAR 23, 2022
Forecasts
| MAY 3, 2022
Report
| MAR 25, 2022
Article
| MAY 13, 2022
In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.
Article
| MAY 12, 2022
Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.
Chart
| MAY 12, 2022
Report
| OCT 12, 2021
More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.
Report
| SEP 30, 2021
Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.
Article
| OCT 6, 2021
YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. We estimate that 113.1 million US YouTube viewers, 52.8% of total viewers, watched the platform's content on connected TV (CTV) devices in 2020. Those numbers will increase to 130.8 million and 57.7% by 2022.
Article
| APR 18, 2022
YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.
Article
| SEP 23, 2021
YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022