JAN 21, 2021
It’s ahead of the US in our forecast measuring YouTube viewers as a percentage of digital video viewers, at 94.5% in 2020, compared with 87.9% in the US. There will be 25.2 million YouTube viewers in Canada this year, or 65.9% of the population. That’s an increase of 2.2% from 2020. Pre-pandemic, we forecast that YouTube was nearing saturation, with annual growth rates in the low single digits.
OCT 9, 2020
Netflix is also using digital outlets like Facebook and YouTube to market itself. In H1 2020, Netflix had 6.2 billion video content views on YouTube and 4.7 billion on Facebook, which was up 50% and 54% YoY, respectively, according to digital video analytics company Tubular Labs.