Internet Advertising Bureau UK (IAB UK). Lotame. Partnerize. Rakuten Advertising.

Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

Twitter will have 13.6 million monthly UK users, up by 3.5% over 2019. In our previous forecast, we expected Snapchat’s UK user base to rise by 1.3% to 13.3 million. UK user growth will drop to 1.6% next year, but we expect slight increases in its user base through 2024. In all, Twitter will have 13.8 million UK users in 2021. Twitter does not publicly disclose monthly user figures.

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

We have released our inaugural forecasts for US and UK TikTok users. We expect TikTok’s US user base will grow 21.9% this year to 45.4 million people. By 2021, that figure will reach 52.2 million. In the UK, we expect TikTok will have 8.1 million users, up by 67.0% over 2019. See our full US TikTok user forecast here and our full UK TikTok user forecast here. Snapchat.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.

Q: I'd love to see Australia-specific market data if that is available and be able to benchmark against the US and UK. A: We have forecasts for digital video viewers, mobile phone video viewers and smartphone video viewers for Australia in our forecasting tool. You can compare that with US digital video viewers and UK digital video viewers.

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.