YouTube Shorts debuts in the US: The feature may just be another TikTok clone for now, but if YouTube can successfully harness its existing base of video content creators, it could set Shorts apart.

Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.

“People have developed a lot of habits during lockdown, and they sometimes just want to watch short-format videos, not necessarily a full-fledged YouTube video. For our team, it's an exciting challenge to think, ‘We have 5-Minute Crafts on YouTube, but how is this different? What kind of trends are going there? How might the content be different?’

eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss Oracle winning the TikTok bid, the 2021 Summer Olympics in Tokyo definitely happening next year, CBS All Access being rebranded to "Paramount+," "YouTube Shorts" being tested in India, Americans' 2020 travel plans, what living creature is technically immortal, and more.

YouTube rolled out Shorts, its mobile-first short-video product, in India. And Snapchat introduced a slew of new TikTok-like features, including adding music and a test for vertical navigation. How are social networks preparing for the US presidential election?

Those videos are displayed on the user’s channel and may also be featured on the YouTube homepage, in a section devoted to Shorts. YouTube is testing a more prominent way to view Shorts.

Some social networks and video platforms, including Twitch, YouTube, Facebook, and Twitter, monetize livestreams with paid advertising. On Twitch and YouTube, creators must be a part of the platforms’ respective partner programs in order to monetize their livestreams with paid advertising.

YouTube. Unlike the premium channels, which are mostly viewed on connected TVs, a slight majority of views (52.7%) on YouTube in Q4 2018 among US YouTube viewers were on mobile devices, according to data from YouTube creator network and design tool Collab.

While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

In the short term, the ability of large, resource-rich companies such as the walled gardens to more readily comply with the regulation will serve to ease ad buyers’ initial concerns.

According to YouTube data supplied to Comscore MMX Multi-Platform, the proportion of time spent by adults on the YouTube platform has swung massively toward smartphones in the past three years.

The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.

In 2020, digital video ad spending exceeded TV ad outlays for the first time in Canada. Digital video gained the most momentum of any format amid the pandemic last year, growing by 10.0% year over year (YoY). This includes both in-stream video formats (e.g., YouTube ads) and those outstream (ads appearing in social media feeds).

YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.

(GlobalWebIndex does include YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). Time spent figures may also tell us something about the video-on-demand (VOD) market in Russia. Average VOD time climbed from 44 minutes to 51 minutes YoY.

YouTube is different from TikTok, which is different from Instagram. And now that it’s an even more diverse ecosystem, there’s no way for a brand to say that this is the metric to measure every creator across the board.”. In short, as it’s become clear that there’s no one size fits all when it comes to working with creators, the same should be true when measuring the success of an influencer campaign.

., YouTube ads) and those outstream (ads appearing in social media feeds). In 2021, digital video ad spending will grow by another 15.2% to CA$3.25 billion ($2.43 billion). Double-digit growth will continue for a couple more years, and by the end of 2024, the format will account for more than a third (34.0%) of digital advertising and about a fifth (20.2%) of all advertising.

YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.

Digital’s No. 1 video ad seller, YouTube, will grow faster than the overall video ad market. We forecast a 16.8% increase in YouTube’s net US digital ad revenues for 2020 (including all advertising on YouTube, not just video advertising, though video is the primary contributor to YouTube’s revenues).

YouTube allows partners to sell inventory that appears within their own YouTube channels. Generally, YouTube takes a 45% cut of the ad revenues, while the content owners receive 55%.

YouTube also outperformed our pre-pandemic expectations for 2020. We had predicted 26.4% growth for YouTube net ad revenues overall, including 27.0% growth for YouTube net video ad revenues. CTV Remains One of Digital Advertising’s Fastest-Growing Channels.

Brands can get involved with esports advertising on many levels, from running in-stream ads on Twitch and YouTube to large sponsorship deals like league and tournament naming rights.

YouTube viewing will make up a sizable proportion of this digital video total time spent. This is reflected by its strong performance in Google’s stable of advertising performers—whereas we expect Google’s search business to decline 7.4%; its display revenues (buoyed by YouTube) will grow 3.8% in 2020. Display Takes Pole Position as Search Stumbles.

We estimate that 62.1% of boomers will be digital buyers this year, well short of the percentages of Gen Xers and millennials. Some boomers also consult digital content when deciding where to spend their money, but they are less inclined than younger consumers to do so.