YouTube Shorts is bringing its Shorts Fund to over 30 new countries: The platform is stressing the importance of original content as it goes up against TikTok for creators.

YouTube appears to be investing heavily in Shorts, its TikTok-inspired feature. Snapchat’s Spotlight is another competitor. As TikTok continues to demonstrate that it can command attention, it must also show that it can reliably convert users into buyers.

It has given us the tools to create different stories—with the constraint that it's very short.”. The pandemic showed that not everyone wants to sit and watch a long video. “People have developed a lot of habits during lockdown, and they sometimes just want to watch short-format videos, not necessarily a full-fledged YouTube video.

YouTube Shorts debuts in the US: The feature may just be another TikTok clone for now, but if YouTube can successfully harness its existing base of video content creators, it could set Shorts apart.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

That success led YouTube to opt for a similar method when it launched Shorts, setting aside $100 million in payouts for top-performing content. BuzzFeed may be the first big news publisher to employ this social-media-inspired monetization model, but it’s not the first time news and the creator economy have mingled.

eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss Oracle winning the TikTok bid, the 2021 Summer Olympics in Tokyo definitely happening next year, CBS All Access being rebranded to "Paramount+," "YouTube Shorts" being tested in India, Americans' 2020 travel plans, what living creature is technically immortal, and more.

YouTube rolled out Shorts, its mobile-first short-video product, in India. And Snapchat introduced a slew of new TikTok-like features, including adding music and a test for vertical navigation. How are social networks preparing for the US presidential election?

Those videos are displayed on the user’s channel and may also be featured on the YouTube homepage, in a section devoted to Shorts. YouTube is testing a more prominent way to view Shorts.

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

Some social networks and video platforms, including Twitch, YouTube, Facebook, and Twitter, monetize livestreams with paid advertising. On Twitch and YouTube, creators must be a part of the platforms’ respective partner programs in order to monetize their livestreams with paid advertising.

Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.

YouTube. Unlike the premium channels, which are mostly viewed on connected TVs, a slight majority of views (52.7%) on YouTube in Q4 2018 among US YouTube viewers were on mobile devices, according to data from YouTube creator network and design tool Collab.

While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

YouTube is by far the most used digital video platform in Canada, with 25.8 million viewers this year. This is a reflection of the platform’s versatility with short clips and long-form content for everything under the sun, including entertainment, news, and tutorials. Subscription OTT services like Netflix have fewer viewers than YouTube because they focus solely on entertainment.

Meanwhile, 68% said the same for YouTube, and 52% cited Instagram. Relative newcomer TikTok falls further down the social media ladder, with 31% saying they access the short-video platform in a typical week. More like this:. Report: The Global Media Intelligence Report 2021. Article: Snap’s Q3 earnings fell short of goals due to changes to iOS app tracking.

YouTube is by far the most used digital video platform in Canada, with 25.8 million viewers this year. This is a reflection of the platform’s versatility with short clips and long-form content for everything under the sun, including entertainment, news, and tutorials. Subscription OTT services like Netflix have fewer viewers than YouTube because they focus solely on entertainment.

In the short term, the ability of large, resource-rich companies such as the walled gardens to more readily comply with the regulation will serve to ease ad buyers’ initial concerns.

The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.

According to YouTube data supplied to Comscore MMX Multi-Platform, the proportion of time spent by adults on the YouTube platform has swung massively toward smartphones in the past three years.