Forecasts
| APR 29, 2022
Article
| MAY 9, 2022
US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| FEB 10, 2022
Forecasts
| NOV 24, 2021
Report
| MAR 29, 2021
Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.
Report
| MAR 25, 2022
Chart
| APR 25, 2022
Forecasts
| DEC 22, 2021
Report
| DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Article
| FEB 3, 2022
As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.
Article
| FEB 4, 2022
Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.
Report
| SEP 30, 2021
Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.
Chart
| MAR 1, 2022
Article
| DEC 16, 2021
Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.
Chart
| JAN 11, 2022
Chart
| JAN 11, 2022
Audio
| JUN 11, 2020
eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and Business Insider Intelligence senior analyst Audrey Schomer at Insider Intelligence discuss the most impressive video streaming players this year, whether bundling will come to streaming and how significant is the "mooch factor." They then talk about TVs that rotate, YouTube wanting advertisers to spend more to reach consumers watching content on TVs and what to make of D2C's jump into TV advertising.
Audio
| FEB 13, 2020
Forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk takeaways about Alphabet's Q4 earnings, which revealed YouTube ad revenues and Cloud revenues as line items for the first time. They also discuss how the largest digital ad seller is facing an investigation into its dominant market position.
Article
| DEC 23, 2020
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
Article
| APR 2, 2020
US marketers allocated more than $7 billion in digital ad spending to YouTube last year, eMarketer estimates, up 15.1% over 2018 spending levels. That resulted in more than $3.4 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators.
Audio
| MAR 12, 2020
eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.